Lead Digital Marketing Officer

Responsibilities:

• Develop and implement integrated online and offline marketing strategies aligned with the company's sales and business objectives.
• Plan and manage digital campaigns across social media, search engines, websites, email marketing, and other online channels.
• Manage paid advertising campaigns on platforms such as Facebook, Instagram, Google, TikTok, and LinkedIn, where relevant.
• Oversee social media content creation, product promotions, digital storytelling, and online brand engagement.
• Coordinate the development of marketing materials, including flyers, brochures, posters, banners, product catalogues, and promotional displays.
• Plan and execute offline marketing activities such as product activations, sampling campaigns, trade promotions, roadshows, exhibitions, and consumer engagement events.
• Develop marketing initiatives to increase product visibility and availability in supermarkets, retail outlets, wholesale markets, and distribution channels.
• Work closely with the sales and distribution teams to support product launches, market penetration, customer acquisition, and sales targets.
• Coordinate promotional campaigns for distributors, wholesalers, retailers, and end consumers.
• Conduct market research to understand consumer behaviour, purchasing patterns, competitor activities, and market trends.
• Identify opportunities to expand the company's market share and improve product positioning.
• Support the development and implementation of product launch campaigns, seasonal promotions, and brand awareness initiatives.
• Coordinate with advertising agencies, printers, event vendors, media houses, influencers, and other marketing partners.
• Monitor marketing budgets, campaign expenditure, and the effective use of promotional resources.
• Track campaign performance using relevant metrics, including reach, engagement, leads, product demand, sales growth, and return on investment.
• Prepare regular marketing reports and recommend improvements based on campaign results and market feedback.
• Lead, supervise, and coordinate marketing team members, field marketers, brand promoters, and activation personnel.
• Ensure consistent brand identity, messaging, and product presentation across all marketing channels.
• Collect feedback from consumers, retailers, distributors, and field teams to improve marketing strategies.
• Ensure marketing materials and promotional activities comply with company policies and applicable advertising regulations.

Requirements:

• Bachelor's degree in marketing, business administration, mass communication, digital marketing, or a related field.
• Proven years of experience in marketing, preferably within an FMCG company, with experience coordinating or leading marketing activities.
• Demonstrated experience managing both digital marketing campaigns and traditional/offline promotional activities.
• Strong knowledge of social media marketing, paid advertising, content marketing, SEO, and online brand management.
• Practical experience organising product activations, roadshows, trade promotions, product sampling, and consumer engagement campaigns.
• Good understanding of FMCG sales channels, distribution networks, retail marketing, and consumer purchasing behaviour.
• Experience working with sales teams, distributors, wholesalers, retailers, and brand promoters.
• Proficiency in digital marketing tools such as Meta Ads Manager, Google Ads, Google Analytics, and social media management platforms.
• Strong market research, campaign planning, budgeting, and performance analysis skills.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to manage marketing budgets and evaluate campaign effectiveness.
• Strong organisational skills and the ability to manage multiple campaigns simultaneously.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Creative, proactive, commercially aware, and results-oriented.
• Willingness to travel for market visits, product activations, and promotional activities when required.
• Experience marketing food, beverages, personal care products, household products, or other FMCG goods is a strong advantage.