Lead Content Creator

Responsibilities:

Content Strategy:

• Develop and own the monthly content strategy across all relevant platforms.
• Create content pillars aligned with the company’s brand, products, target audience and revenue goals.
• Develop campaigns designed around specific business objectives such as awareness, lead generation, product launches, promotions and sales.
• Identify opportunities to use content to answer customer objections and build trust.
• Develop strategies for turning attention into enquiries and enquiries into customers.

Content Ideation:

• Lead weekly content brainstorming sessions.
• Constantly identify new content angles, formats, conversations, trends and stories.
• Study competitors, successful creators and brands to identify opportunities.
• Develop strong hooks and concepts designed to stop people from scrolling.
• Build a bank of content ideas that can be executed consistently.

Founder-Led Marketing:

• Develop and manage the Founder’s content strategy.
• Identify stories, opinions, experiences, lessons and industry insights that can position the Founder as an authority.
• Create a consistent founder-led content series.
• Plan, script and coordinate founder-led videos.
• Help humanise the brand and build trust between the Founder and potential customers.
• Position the Founder as a credible voice within the bakery, business and creative space.

Shoot Planning & Production:

• Plan and lead content shoots.
• Develop shoot briefs, shot lists, scripts and production schedules.
• Coordinate the Content Associate and other team members during shoots.
• Ensure shoots produce sufficient content assets for multiple platforms.
• Maintain a structured content library.
• Ensure content is produced to a consistently high standard.

Social Media Management:

• Oversee the content published across Instagram, TikTok, Facebook and other relevant platforms.
• Ensure content is consistent with the brand voice and visual identity.
• Manage the content calendar and publishing schedule.
• Ensure content is adapted appropriately for each platform rather than simply reposted everywhere.

Community Building:

• Develop initiatives that encourage conversation and participation within our social community.
• Understand what our audience is talking about, asking about and struggling with.
• Turn customer questions and conversations into content opportunities.
• Build content that makes customers feel seen, understood and connected to the brand.
• Develop recurring content formats that audiences look forward to.

Content-to-Sales Strategy:

• Develop content designed to generate enquiries and sales.
• Work with the Sales and Marketing team to understand which products, offers and services need to be pushed.
• Create campaigns around commercial opportunities.
• Use content to communicate value, overcome objections and create urgency.
• Track content-generated leads and sales where possible.
• Constantly ask: “How does this content help the business make money?”

Analytics & Optimisation:

• Track content performance weekly and monthly.
• Analyse reach, views, watch time, engagement, saves, shares, profile visits, enquiries, leads and conversions.
• Identify winning and underperforming content.
• Make decisions based on data rather than personal preference.
• Test different hooks, formats, topics and storytelling approaches.
• Continuously improve the content strategy based on results.

Team Leadership:

• Direct and supervise the Content Associate.
• Assign content tasks and deadlines.
• Review content before publishing where required.
• Maintain accountability for the content calendar.
• Train and develop the Content Associate.
• Ensure the content team is productive and meeting agreed targets.

Requirements:

• A minimum of 2 years of experience
• A minimum of a degree in a related field