Lead, Brand Management

About Lida Digital

Lida Digital Media and Communications Services Ltd. is a leading creative and marketing agency driven by strategy, design, and innovation. We help brands grow, connect, and inspire by crafting bold marketing ideas and executing with precision across digital and traditional platforms.

As we continue to scale our impact across Africa, we’re seeking a Lead, Brand Management — a strategic thinker, storyteller, and leader who can drive brand performance for both our clients and the agency itself.

Job Summary

The Lead, Brand Management Department will oversee all brand management activities across client accounts and internal initiatives. This role requires a blend of strategic planning, marketing intelligence, and leadership excellence. You’ll be responsible for shaping brand strategy, guiding creative execution, leading social media and content teams, and ensuring that every campaign delivers measurable results aligned with client and agency goals.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive brand strategies that align with client objectives and Lida Digital’s growth goals.
• Lead brainstorming and ideation sessions that drive innovation and brand differentiation.
• Collaborate with the Creative and Operations departments to ensure seamless campaign execution.
• Provide strategic input during pitches and client strategy sessions.

Client Relationship Management

• Build and nurture long-term relationships with clients through consistent performance and insightful consultation.
• Translate client briefs into actionable brand strategies and ensure timely, quality delivery.
• Lead quarterly performance reviews and brand audits for key accounts.

Content & Communications Oversight

• Supervise the development of brand communication materials including social media campaigns, ad copies, press releases, and digital marketing assets.
• Oversee social media strategy, ensuring alignment with brand tone, audience insights, and marketing objectives.
• Ensure all communication maintains brand consistency and strategic relevance.

Research & Insights

• Lead market research efforts to identify industry trends, audience behaviors, and competitive insights.
• Integrate research findings into brand strategies and campaign planning.
• Measure and report performance metrics to guide optimization and strategic decision-making.

Team Leadership

• Manage a multidisciplinary team of social media managers, copywriters, and researchers.
• Provide mentorship, feedback, and growth opportunities for team members.
• Drive accountability and innovation across the department to achieve quarterly targets.

Performance & Reporting

• Ensure the department meets or exceeds quarterly performance goals.
• Prepare detailed quarterly reports outlining brand performance, insights, and recommendations for strategic sessions.
• Collaborate with the Head of Operations for timely submission and presentation of quarterly reports.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s preferred).
• Minimum of 5 years’ experience in brand management, marketing strategy, or advertising (agency experience required).
• Proven experience leading teams and managing multiple client accounts simultaneously.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Exceptional communication, presentation, and leadership skills.
• Demonstrated success in driving measurable brand or campaign growth.

Key Competencies

• Strategic and creative thinker
• Strong leadership and team management
• Excellent written and verbal communication
• Results-oriented and data-driven
• Deep understanding of digital and social media marketing
• Client-centric and proactive problem solver

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