Key Account Sales Manager

Responsibilities:

• Develop and execute strategic account plans to drive sales growth and achieve revenue targets.
• Build and maintain strong relationships with key customers, procurement managers, distributors, and other business partners.
• Identify new business opportunities and expand existing accounts across Modern Trade and HORECA channels.
• Negotiate commercial agreements, product listings, pricing, and promotional terms in line with company policies.
• Drive product distribution, availability, merchandising, and brand visibility across key accounts.
• Monitor sales performance, market trends, and competitor activities to identify growth opportunities.
• Collaborate with Marketing, Finance, Supply Chain, and Logistics teams to ensure excellent customer service and efficient account management.
• Monitor customer payments, manage credit risks, and ensure compliance with approved commercial terms.
• Prepare sales forecasts, account performance reports, and market intelligence updates.

Requirements:

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field.
• Minimum of 5 years' relevant experience in FMCG, beverages, or a related industry.
• At least 3 years' experience in strategic account management, preferably across Modern Trade and HORECA channels.
• Strong knowledge of the Nigerian FMCG and beverage market, particularly Lagos.
• Proven track record of achieving sales targets, managing key accounts, and negotiating commercial agreements.
• Excellent communication, negotiation, analytical, and relationship management skills.
• Proficiency in Microsoft Excel and sales reporting tools.