Immediate Start
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Yesterday
Job Summary
Develops and executes marketing and public relations strategies to enhance brand awareness, attract patients, and drive growth. Responsibilities include managing digital campaigns, creating content, handling social media, coordinating events, conducting market research, and analyzing campaign performance.
- Minimum Qualification : High School (S.S.C.E)
- Experience Level : Entry level
- Experience Length : No Experience/Less than 1 year
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Content creation: Produce engaging content for social media, websites, and newsletters, such as health tips, videos, and updates.
- Digital marketing: Implement and manage digital ad campaigns on platforms like Google and Facebook to increase patient inquiries and leads.
- Social media management: Oversee social media platforms, monitor engagement, and adjust strategies based on analytics.
- Campaign execution: Plan, execute, and evaluate marketing campaigns for services and events.
- Brand management: Ensure all marketing materials align with brand guidelines and that messaging is consistent and empathetic.
- Public relations: Work with PR agencies to drive brand awareness and manage media relationships.
- Market research: Conduct market research and monitor the competitive landscape to inform strategy.
- Event coordination: Help organize and promote patient events, webinars, and informational sessions.
- Analytics and reporting: Track campaign performance and leads using analytics tools and create reports for stakeholders.
Requirements:
- Experience in digital marketing, social media management, or content creation.
- Familiarity with marketing tools like Canva, Google Analytics, and various CMS platforms.
- Strong communication and writing skills, with a particular ability to be empathetic and professional in patient communications.
- Experience in the healthcare or fertility sector is often preferred.
- Ability to analyze data and make data-driven decisions
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