Innovation & Equity Manager

Responsibilities:

Innovation & Renovation Leadership:

• Develop and execute the innovation/renovation strategy aligned with brand vision and long‑term growth priorities.
• Lead ideation, concept development, and commercialization of new products across core, adjacencies, PPA, and geo‑expansion opportunities.
• Partner with brand teams to renovate core brands and strengthen the overall portfolio.

Brand Equity & Communication Excellence:

• Integrate innovation into marketing communication plans, ensuring strong consumer relevance and brand consistency.
• Drive equity‑building initiatives across traditional media, digital, branded content, and experiential platforms.
• Ensure all internal and external partners operate around a unified “core idea” for each brand.

Portfolio & Performance Management:

• Manage brand architecture and portfolio strategy to maximize growth and profitability.
• Monitor innovation performance against KPIs, revenue targets, and profit objectives.
• Collaborate with cross‑functional teams (Sales, Supply Chain, Finance) to ensure seamless execution.

Cross‑Functional & Agency Leadership:

• Work effectively with design, innovation, and research agencies to deliver breakthrough ideas.
• Champion co‑creation models that enhance speed, creativity, and executional excellence.
• Foster strong collaboration across marketing disciplines and multifunctional teams.

Requirements:

• 4–7 years of experience in Marketing, preferably within food, FMCG, or regional consumer roles.
• Proven track record in product innovation—from idea generation to market launch.
• Strong understanding of branding, trade, channels, and consumer insights.
• Experience working in a matrixed multinational environment.
• Excellent communication, storytelling, and executive presentation skills.
• Strong analytical and creative problem‑solving abilities.
• Ability to travel as required.
• Minimum of a bachelor’s degree or equivalent.
• Professional marketing certifications or membership (e.g., CIM, NIMN) are an added advantage.