Head of Sales

 Responsibilities:

• Develop and execute scalable sales strategies that deliver measurable market growth.
• Lead nationwide distribution expansion and optimise route‑to‑market efficiency.
• Drive brand repositioning through pricing, promotions, visibility, and sales messaging.
• Oversee commercialisation of new product categories and ensure rapid market penetration.
• Build a high‑productivity, data‑driven sales organisation with strong KPI discipline.
• Strengthen distributor, trade, and key account relationships to drive loyalty and compliance.
• Manage brand portfolio, product mix, and trade marketing programs for maximum impact.

Requirements:

• Bachelor’s degree (2:1 minimum); MBA or advanced trade/consumer marketing certification required.
• Minimum of 8-10 years of experience in FMCG, Chemicals, Home Care, or Pharma.
• Minimum 5 years leading commercial transformation in an organisation with a $5–10M+ balance sheet.
• Experience in Sub‑Saharan Africa FMCG markets is an advantage.

Core Competencies:

• Revenue forecasting & budget control
• Distributor & key account management
• Sales force productivity management
• Strong numeracy, financial acumen & communication skills
• Data‑driven sales leadership
• Brand‑to‑cash execution & category expansion selling
• High‑velocity distribution scaling