Responsibilities:

Build and manage a scalable national route‑to‑market and distributor ecosystem.
Design and optimize channel strategies across traditional trade, modern trade, e‑commerce, and hospitality.
Lead key account and modern trade penetration, securing listings, visibility, and volume growth.
Strengthen trade visibility, in‑store execution, activations, and salesforce effectiveness.
Develop and execute sales strategies that drive aspirational demand and purchase behavior.
Elevate brand perception to win premium consumer segments.

Requirements:

Bachelor’s degree (2:1 minimum); MBA or advanced trade/consumer marketing certification required.
8-10 years of experience in premium beverages or luxury FMCG.
Proven experience building national distributor networks and leading large‑scale commercial change.
Minimum 5 years in a senior leadership role within a $5–10M+ enterprise.
Experience in Sub‑Saharan Africa FMCG markets is an advantage.
Key account & distributor management
Pricing & revenue management
Demand generation & forecasting
Class‑A retail & hospitality penetration
Channel profitability optimization
New city / new market entry leadership
Strong numeracy, financial acumen & communication skills
Excellent leadership capability