Head of Sales and Marketing

Responsibilities:

• Develop and execute integrated sales and marketing strategies to achieve business growth and revenue targets.
  
• Lead, mentor, and manage the sales and marketing teams to deliver outstanding performance.
  
• Drive customer acquisition, retention, and market expansion initiatives.
  
• Identify new business opportunities, partnerships, and distribution channels.
  
• Build and maintain strong relationships with key customers, contractors, developers, architects, distributors, and other stakeholders.
• Develop pricing, promotional, and go-to-market strategies to maximize sales performance.
  
• Oversee digital marketing, brand management, advertising, and promotional campaigns.
  
• Monitor market trends, customer behavior, and competitor activities to identify growth opportunities.
  
• Prepare sales forecasts, marketing plans, budgets, and performance reports.
  
• Collaborate with operations, procurement, and management to ensure product availability and excellent customer service.
• Monitor sales and marketing KPIs, analyze performance, and implement continuous improvement initiatives.
  
• Represent the company at industry events, exhibitions, and networking opportunities.
  

Requirements:

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field. An MBA is an added advantage.
  
• Minimum of 8–10 years of progressive experience in sales and marketing, with at least 3 years in a leadership role.
  
• Proven experience within the building materials, construction materials, ceramics, tiles, sanitary ware, doors, home finishing products, or related industries is highly preferred.
  
• Demonstrated track record of achieving and exceeding sales targets.
  
• Strong experience in B2B sales, channel development, and key account management.
  
• Solid understanding of branding, digital marketing, and commercial strategy.
  
• Excellent leadership, negotiation, communication, and stakeholder management skills.
  
• Strong analytical and commercial acumen with the ability to interpret market trends and business performance.
  
• Interested and qualified candidates should send their CV to Thelma@workinnigeria.org