Head of Marketing & Sales

Responsibilities:

Marketing Strategy & Brand Visibility:

• Develop and execute a monthly marketing plan covering OFFLINE, digital marketing, campaign activations and other promotional activities.
  
• Coordinate with the Content/Media Team to ensure the required flyers and content are sent to you to aid promotion
  
• Ensure the company’s content is distributed across relevant platforms and not limited to
  the company’s official pages.
  
• Coordinate employee advocacy/engagement by ensuring team members share approved company content on their personal social media platforms in line with the company’s engagement policy.
  
• Monitor competitors, market trends and customer behaviour and recommend marketing strategies based on findings.
  

Lead Generation:

• Develop campaigns specifically designed to generate qualified prospects, not just likes and followers.
  
• Establish monthly lead-generation targets for the sales team.
  
• Track the source of every lead — social media, referrals, website, WhatsApp, advertising, walk-ins, events, etc.
  
• Ensure every qualified lead is properly recorded in the company’s lead database/CRM by communicating all relevant information to the CRM directly
  
• Review lead-generation performance weekly and identify which marketing channels are producing actual prospects.
  

Sales Management:

• Convert marketing-generated leads into actual sales through proper follow-up and sales strategies.
  
• Set individual and departmental sales targets.
  
• Ensure all leads receive timely follow-up.
  
• Monitor the sales pipeline from lead → contact → consultation → inspection/meeting → negotiation → closing.
  
• Identify reasons for lost leads and develop corrective strategies.
  
• Work closely with the MD/management to develop promotions, offers and campaigns that can improve conversion.
  

Team Managements:

• Supervise the Marketing and Sales Team and assign clear weekly targets.
  
• Conduct weekly departmental performance reviews.
  
• Address poor performance promptly and recommend appropriate corrective action where necessary.
  
• Ensure team members submit required reports within stipulated deadlines.
  

Reporting and Analytics:

• Prepare a weekly Marketing & Sales Report.
  
• Submit a comprehensive monthly departmental report to management.
  
• Reports must include:
  
• Number of leads generated
  
• Lead sources
  
• Number of qualified leads
  
• Follow-ups completed
  
• Meetings/inspections booked
  
• Sales closed
  
• Revenue generated
  
• Conversion rate
  
• Campaign performance
  
• Challenges
  
• Recommendations
  
• Use data from previous months to improve future marketing and sales strategies
  

Requirements:

• Individual must have at least 2-3 years of experience
  Also in closing high-ticket deals
• A minimum of a degree in a related field