Head of Revenue Marketing & Growth

Job Title : Head of Revenue Marketing & Growth

Location: Isolo, Lagos State.

About the role

ECS is a multi-vertical infrastructure and supply company serving Nigeria's food and industrial sectors across five business units. We are looking for a commercially obsessed, execution-driven Head of Revenue Marketing & Growth to own pipeline creation, drive qualified lead generation, and unlock revenue across our business units.

What you will own

Pipeline Creation & Lead Generation

• Build and execute structured lead generation strategies across all five ECS business units
• Prioritize business units by speed of revenue, ROI per lead, and strategic growth potential
• Connect offline activities (FERS showroom, field sales) with digital channels to drive measurable, trackable foot traffic
• Own the end-to-end execution — not just strategy, not just planning

Business Unit Growth Plans

• For each business unit, define: growth strategy, lead generation approach, budget, execution roadmap, and measurable KPIs
• Drive immediate wins in Food Equipment & Refrigeration (FERS) — fastest path to revenue
• Build a high-value pipeline for Warehousing Solutions (EPS) — high-ticket, high-ROI, longer cycles
• Scale lead generation channels for FoodPack Solutions (Packaging)
• Develop a full marketing strategy for Promo (Creative Branding) once Priority A units are stabilized
• Activate Food & Beverages (Ice Cream & Premix) as a strategic future growth lever

Cross-Selling & Revenue Expansion

• Map existing customers across all business units and identify cross-sell opportunities
• Create and execute targeted campaigns to unlock cross-sell value — a currently underutilized revenue stream

Performance & Systems

• Set up and drive adoption of a central lead tracking and qualification system (CRM rollout in progress)
• Define lead qualification criteria and align tightly with sales teams across all business units
• Own ROI-driven budget allocation across campaigns and channels
• Build repeatable, scalable lead generation systems — not one-off campaigns

What We're Looking For

Must-Have Experience

• 8 - 15 years in a B2B revenue marketing, growth, or commercial marketing role
• Proven track record of driving pipeline and measurable revenue — not just brand awareness
• Experience managing or coordinating multi-channel lead generation campaigns (digital + field)
• Strong ability to work closely with and align sales teams to a shared pipeline system
• Comfort operating in a multi-product or multi-vertical commercial environment
• Experience with or readiness to drive CRM adoption from the ground up

Skills & Attributes

• Execution-first mindset — you ship, you iterate, you deliver
• Data-driven: you make decisions based on CPL, conversion rate, and revenue impact
• Strong cross-functional collaboration — marketing, sales, and leadership
• Ability to prioritize ruthlessly across competing business units and campaigns
• Excellent communication: you can sell a strategy internally and run campaigns externally
• Familiarity with tools like ChatGPT, Canva, Manus; CRM platforms a strong plus

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