Job summary
The candidate will be responsible for driving growth for a 360° marketing communications agency by leading business development, managing pitches, and guiding the agency’s strategic direction, leveraging senior-level experience in advertising or integrated marketing communications to strengthen market positioning and long-term success.
Job descriptions & requirements
Responsibilities:
- Develop and execute a robust new business strategy to expand market presence and revenue.
- Identify and pursue high-value business opportunities across advertising, digital marketing, PR, experiential, and integrated communications.
- Lead end-to-end pitch processes, including research, strategy formulation, proposal development, and presentations.
- Build and maintain strong relationships with prospective clients, partners, and key industry stakeholders.
- Collaborate with Creative, Digital, Client Service, Media, and PR teams to ensure strategic alignment and execution excellence.
- Review and elevate strategies across departments to maintain quality, relevance, and effectiveness.
- Conduct market intelligence, competitor analysis, and industry research to refine positioning and service offerings.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 7–10 years’ experience in advertising, marketing, brand strategy, or business development.
- Proven track record of winning pitches and driving revenue growth.
- Strong understanding of integrated marketing communications and digital strategy.
- Demonstrated ability to lead cross-functional teams in high-pressure environments.
- Strong professional network within the marketing/advertising industry (added advantage).
- Availability for on-site or hybrid work and occasional extended hours during pitches or deadlines.
- Strong ethical values and alignment with the organisation’s culture and teamwork style.
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