Head of New Business & Strategy

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Job summary

The candidate will be responsible for driving growth for a 360° marketing communications agency by leading business development, managing pitches, and guiding the agency’s strategic direction, leveraging senior-level experience in advertising or integrated marketing communications to strengthen market positioning and long-term success.

Min Qualification: Degree Experience Level: Senior level Experience Length: 7 years

Job descriptions & requirements

Responsibilities:

  • Develop and execute a robust new business strategy to expand market presence and revenue.
  • Identify and pursue high-value business opportunities across advertising, digital marketing, PR, experiential, and integrated communications.
  • Lead end-to-end pitch processes, including research, strategy formulation, proposal development, and presentations.
  • Build and maintain strong relationships with prospective clients, partners, and key industry stakeholders.
  • Collaborate with Creative, Digital, Client Service, Media, and PR teams to ensure strategic alignment and execution excellence.
  • Review and elevate strategies across departments to maintain quality, relevance, and effectiveness.
  • Conduct market intelligence, competitor analysis, and industry research to refine positioning and service offerings.


Requirements:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • 7–10 years’ experience in advertising, marketing, brand strategy, or business development.
  • Proven track record of winning pitches and driving revenue growth.
  • Strong understanding of integrated marketing communications and digital strategy.
  • Demonstrated ability to lead cross-functional teams in high-pressure environments.
  • Strong professional network within the marketing/advertising industry (added advantage).
  • Availability for on-site or hybrid work and occasional extended hours during pitches or deadlines.
  • Strong ethical values and alignment with the organisation’s culture and teamwork style.

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