Head of Marketing/Business Development

Responsibilities:

Marketing & Business Development Strategy:

• Develop, lead and execute the Company's overall marketing and business development strategy in alignment with approved corporate objectives, revenue targets and long-term growth plans.
• Provide strategic direction for market expansion across all regions and identify new markets, customer segments, distribution channels, strategic partnerships and commercial opportunities.
• Lead periodic market, competitor and industry analysis to identify market trends, pricing movements, customer needs, emerging risks and opportunities.
• Translate market intelligence and commercial insights into actionable growth strategies, campaigns, sales initiatives and business development plans.
• Develop and maintain a strategic business development pipeline and ensure that high-value opportunities are actively pursued, evaluated and converted.
• Advise Management on market opportunities, product positioning, commercial initiatives and strategies for sustainable revenue and market-share growth. Regional Sales Leadership & Commercial Oversight
• Provide strategic leadership, direction and oversight to all Regional Sales Managers and ensure regional activities are aligned with the Company's overall commercial strategy.
• Set, cascade and monitor regional sales targets, revenue objectives, customer acquisition goals and market development priorities
• Review regional sales performance and market trends regularly, identify performance gaps and direct appropriate corrective actions.
• Ensure consistency in pricing, product positioning, customer engagement, sales practices and execution of approved commercial policies across all regions.
• Coach, mentor and develop Regional Sales Managers to strengthen commercial leadership, accountability, market knowledge and performance.
• Ensure effective coordination between regional teams and Head Office on customer requirements, product availability, pricing, collections, market intelligence and commercial commitments.
• Hold direct reports accountable for agreed KPIs, deliverables, ethical conduct and adherence to Company policies. Brand, Marketing & Digital Strategy
• Provide strategic oversight for the Company's brand positioning, marketing communications, publicity and digital presence.
• Direct the Marketing/Social Media function in developing and executing campaigns that strengthen brand awareness, product visibility and market engagement.
• Approve or recommend marketing plans, campaigns and promotional initiatives within approved budgets and brand guidelines.
• Evaluate marketing effectiveness using measurable commercial and engagement indicators and direct improvements where required.
• Drive coordinated publicity and product-promotion initiatives across regions and relevant industry platforms.
• Ensure the Company's brand identity, messaging and market positioning are consistently represented across customer-facing channels.

Customer & Client Relationship Management:

• Provide strategic oversight to the Client Relations function and establish standards for customer acquisition, service, retention and relationship management.
• Develop strategies for strengthening relationships with key customers, distributors, institutional clients and strategic business partners.
• Monitor significant customer issues, complaints and service gaps and ensure timely resolution and appropriate escalation.
• Use customer feedback, market intelligence and account information to identify opportunities for retention, cross-selling, product improvement and business growth.
• Maintain direct engagement with selected high-value and strategic customers where required. Corporate Sales & Business Development
• Develop and drive corporate sales strategies targeting clients across the Power, Renewable Energy, Oil & Gas, Construction and Real Estate sectors.
• Identify and pursue high-value projects, tenders, contracts and strategic supply opportunities within these sectors to grow revenue and market share.
• Build and maintain strategic relationships with corporate clients, EPC contractors, developers, procurement teams, consultants, distributors and other key industry stakeholders.
• Lead the preparation, negotiation and conversion of commercial proposals, bids, tenders and strategic supply agreements, in collaboration with relevant internal teams.
• Monitor sector trends, competitor activities and project pipelines, providing Management with market intelligence and recommendations to strengthen the Company's corporate sales position. Commercial Performance, Revenue & Market Growth
• Drive revenue growth, market penetration, customer acquisition, retention and profitability across all regions.
• Review sales forecasts, pipelines, conversion rates, market share and revenue performance and initiate interventions where results fall below target.
• Work closely with Production, Supply Chain, Finance and Operations to ensure commercial commitments are aligned with production capacity, product availability, cost and financial requirements.
• Provide strategic input into pricing, discount, incentive and channel strategies based on market intelligence and approved Company policies.
• Identify opportunities to improve margins, product mix, regional profitability and overall commercial performance.
• Present periodic commercial performance reports and strategic recommendations to Management. Team Leadership & Performance Management
• Lead, coordinate and supervise all direct reports and ensure clear accountability for responsibilities, targets and deliverables.
• Establish performance expectations and ensure that individual and departmental KPIs support the Company's strategic and commercial objectives.
• Conduct regular performance reviews, provide constructive feedback and implement performance improvement measures where necessary.
• Identify capability gaps and ensure appropriate coaching, training, mentoring and development of direct reports.
• Promote teamwork, discipline, professionalism, integrity, accountability and continuous improvement across the commercial function.
• Ensure timely communication of Management decisions, priorities, and strategic initiatives to all direct reports. Strategic Partnerships & Business Development

Requirements:

• A minimum of 9 years of experience
• A minimum of MSC/MBA in a related field 

Technical skills:

• Strategic marketing, business development and commercial planning.
• Sales leadership, regional market development and key account management.
• Market research, competitive intelligence and commercial data analysis.

Behavioral competencies:

• Strategic thinking and strong business acumen.
• Leadership
• Team management and people development.
• Negotiation
• Communication and stakeholder management.
• Results orientation
• Accountability and commercial drive.
• Problem-solving and sound decision-making.
• Relationship building and customer orientation.
• Adaptability
• Initiative and ability to work under pressure.