Head of Marketing

Responsibilities:

• Develop and execute marketing strategies that increase revenue and profitability.
• Plan, manage, optimize, and scale paid advertising campaigns across Meta, TikTok, Google, and YouTube.\
• Monitor advertising performance, including ROAS, cost per lead, customer acquisition cost, conversion rate, and profitability.
• Develop creative strategies based on customer research, campaign data, competitor analysis, and market trends.
• Create clear creative briefs and supervise the production of video ads, images, copy, and landing-page content.
• Establish a structured system for testing creatives, audiences, offers, and campaigns.
• Lead and coordinate media buyers, video editors, content creators, designers, and social media personnel.
• Set marketing KPIs and hold team members accountable for performance and deadlines.
• Build effective systems for campaign management, creative production, reporting, and performance tracking.
• Work with the sales and operations teams to improve lead quality, conversions, inventory planning, and overall revenue.
• Provide clear weekly and monthly reports on marketing performance, challenges, and growth opportunities.

Requirements:

• Minimum of 4 years of relevant marketing experience, preferably in e-commerce or direct-response marketing.
• Proven experience running and scaling Meta and TikTok advertising campaigns.
• Good working knowledge of Google Ads and YouTube Ads.
• Demonstrable experience managing advertising budgets and generating profitable revenue growth.
• Strong understanding of creative strategy, consumer psychology, offers, sales funnels, and conversion optimization.
• Experience leading or coordinating a marketing or creative team.
• Ability to interpret marketing data and make informed decisions.
• Experience developing marketing systems, workflows, SOPs, and performance reports.
• Strong leadership, communication, organizational, and problem-solving skills.
• High level of accountability, integrity, and ownership.

Preferred Qualities:

• Experience marketing physical products in Nigeria.
• Understanding of the Nigerian e-commerce and payment-on-delivery market.
• Strong creative judgment and commercial awareness.
• Ability to combine creative thinking with data-driven decision-making.
• Experience scaling multiple products or campaigns.
• Entrepreneurial mindset and ability to work with minimal supervision.

Performance Expectations:

The successful candidate will be expected to:

• Drive consistent and profitable revenue growth.
• Meet agreed ROAS, customer acquisition cost, lead-generation, and conversion targets.
• Increase the number of winning creatives produced each month.
• Build an accountable and results-driven marketing team.
• Implement scalable marketing systems that reduce dependence on the business owner.
• Identify and develop new customer-acquisition and growth opportunities.