Head of Marketing & Communications

Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive marketing and communication strategy aligned with the Group’s vision and business objectives.
  
• Lead the marketing team and subsidiary marketing units to ensure consistency of brand identity and message across all platforms.
  
• Work closely with executive management to shape corporate reputation and drive strategic partnerships.
  

Brand Management & Positioning:

• Strengthen the Sylvastar Group brand presence through innovative campaigns, media visibility, and thought leadership initiatives.
  
• Ensure all marketing materials and communications align with the Group’s brand guidelines, tone, and strategic goals.
  
• Oversee creative direction, storytelling, and visual identity across digital and offline platforms.

Marketing Operations & Campaign Management:

• Plan, manage, and execute integrated marketing campaigns that generate leads, enhance visibility, and support business development.
  
• Utilize market research, analytics, and consumer insights to inform marketing decisions and measure ROI.
  
• Supervise content creation, advertising, social media management, digital marketing, PR, and event coordination.

Corporate Communications & Public Relations:

• Manage internal and external communications, press releases, and media relations.
  
• Handle crisis communication and reputation management strategies.

Digital & Data-Driven Marketing:

• Drive the digital transformation of Sylvastar’s marketing initiatives — including SEO, SEM, content marketing, and email automation.
  
• Analyze digital performance metrics to optimize reach and engagement across all digital touchpoints.

Team Leadership & Development:

• Build, mentor, and lead a high-performing marketing team capable of executing complex, cross-functional campaigns.
  
• Foster creativity, innovation, and accountability within the department.

Requirements:

• Minimum of a B.Sc. qualification.
• Minimum of 5 years of experience. 
• Leadership skills with the ability to set and prioritize goals
• Analytical mind