Head of Marketing

Responsibilities:

• Develop and execute the company’s marketing strategy in line with business and revenue objectives.
• Drive customer acquisition through digital marketing, paid media, affiliates, influencers, partnerships, and other channels.
• Develop strategies to improve customer retention, engagement, reactivation, and lifetime value.
• Lead marketing campaigns around major sporting events, promotions, bonuses, and betting products.
• Oversee brand positioning, content, social media, PR, and promotional activities.
• Develop and manage affiliate, media, sports, and strategic brand partnerships.
• Monitor customer behaviour, market trends, competitor activities, and betting industry developments.
• Track marketing performance and key metrics such as acquisition cost, conversion, retention, ROI, and revenue.
• Manage the marketing budget and ensure effective allocation of marketing spend.
• Work closely with Product, Operations, Finance, CRM, Technology, and Risk & Compliance teams.
• Ensure all marketing activities comply with applicable gaming regulations and responsible gaming standards.
• Lead, develop, and manage the marketing team to achieve set targets.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5–7 years of progressive marketing experience, with significant experience in the gaming, sports betting, fintech, or digital industry.
• Proven track record in customer acquisition, brand growth, and revenue generation.
• Strong knowledge of digital and performance marketing, including paid social, search, SEO, affiliates, and influencer marketing.
• Strong understanding of the sports betting market and customer behaviour.
• Experience with CRM, customer segmentation, retention, and lifecycle marketing.
• Strong analytical and commercial skills with the ability to measure and optimise marketing performance.
• Experience managing marketing budgets, agencies, vendors, and strategic partnerships.
• Excellent leadership, communication, negotiation, and project management skills.
• Strong understanding of responsible gaming and marketing compliance.
• Professional marketing certification or MBA is an added advantage.