Responsibilities:

Paid Advertising and Revenue Growth:

Develop and execute marketing strategies that drive consistent and profitable revenue growth.
Plan, launch, manage, and optimize advertising campaigns across Facebook and Instagram Ads, TikTok Ads, Google Ads and YouTube Ads
Manage advertising budgets responsibly and allocate spending based on campaign performance.
Scale winning campaigns while maintaining acceptable acquisition costs and profitability.
Monitor important performance metrics, including ROAS, cost per lead, cost per acquisition, conversion rate, click-through rate, average order value, and marketing contribution margin.
Identify and resolve advertising, conversion, tracking, and campaign-performance problems.
Coordinate with the sales team to improve lead quality, conversion rates, customer retention, and overall revenue.

Creative Strategy and Production:

Develop effective creative strategies based on customer research, performance data, competitor analysis, and market trends.
Lead the production of high-performing video advertisements, images, sales copy, landing-page content, and other marketing materials.
Create clear creative briefs for video editors, content creators, designers, and copywriters.
Understand advertising hooks, audience pain points, customer desires, offers, storytelling, product demonstrations, testimonials, and objection-handling creatives.
Review and approve marketing creatives before they are launched.
Establish a consistent creative-testing system to identify winning concepts, hooks, formats, and offers.
Ensure the marketing team produces a consistent volume of high-quality creatives every month.
Maintain a structured library of winning, testing, and underperforming creatives.

Marketing Systems and Operations:

Build and improve scalable systems for campaign management, creative production, reporting, approval, and performance tracking.
Develop and document marketing SOPs, workflows, templates, and quality-control processes.
Establish weekly, monthly, and quarterly marketing plans.
Create dashboards and reporting systems that give management clear visibility into marketing performance.
Ensure proper tracking, attribution, pixels, conversion APIs, analytics, and campaign measurement are implemented.
Improve communication and coordination between marketing, sales, operations, inventory, and customer service.
Forecast product demand in collaboration with the inventory and operations teams.
Ensure campaigns are aligned with available inventory, delivery capacity, business objectives, and profitability targets.

Leadership and Team Management:

Lead, supervise, and develop media buyers, video editors, content creators, social media managers, designers, and other marketing team members.
Set clear individual and departmental KPIs.
Conduct regular marketing meetings, performance reviews, training sessions, and campaign evaluations.
Recruit and onboard competent marketing professionals when required.Build a culture of creativity, speed, accountability, experimentation, and continuous improvement.
Hold team members accountable for deadlines, work quality, and measurable results.
Report marketing performance, challenges, insights, and recommendations directly to management.

Market and Customer Research:

Conduct continuous research into customers, competitors, market trends, offers, and advertising strategies.
Review customer calls, comments, messages, objections, and feedback to improve marketing communication.
Develop and update detailed customer avatars for different products and market segments.
Understand Nigerian consumer behaviour and the language customers naturally use.
Identify new products, audiences, channels, and growth opportunities.
Monitor competitors’ advertisements, offers, positioning, pricing, and creative strategies.

Requirements:

Bachelor’s degree in marketing, business administration, communications, or a related field.
Minimum of 4–5 years of relevant marketing experience, including significant experience in a leadership or senior performance-marketing role.
Proven experience running and scaling paid advertising campaigns on Meta and TikTok.
Strong working knowledge of Google Ads and YouTube Ads.
Demonstrable experience managing substantial advertising budgets and delivering profitable revenue growth
Strong understanding of direct-response marketing, e-commerce, lead generation, conversion optimization, and sales funnels.
Strong creative judgment and experience developing high-performing advertising concepts.
Experience leading media buyers, video editors, designers, content creators, or other marketing professionals.
Ability to interpret marketing data and make sound decisions based on performance.
Experience building marketing systems, SOPs, dashboards, workflows, and reporting structures.
Strong understanding of tracking, attribution, pixels, conversion APIs, and analytics.
Excellent leadership, communication, organizational, and problem-solving skills
Ability to work under pressure, meet deadlines, and take full ownership of results.
High level of integrity, professionalism, discipline, and accountability.

Head Of Marketing

Slimfit Ng