Head of Growth

Responsibilities:

Growth Strategy & Planning:

• Develop and execute the company’s growth strategy, targets and roadmap in line with business objectives.
• Identify new market, product and revenue opportunities within the payments industry.
• Set clear growth goals and key performance indicators (KPIs) and track progress against them.
• Provide management with strategic recommendations based on market insights and performance data.

Customer Acquisition & Marketing:

• Lead merchant and business customer acquisition efforts across digital, social and offline channels.
• Plan and oversee marketing campaigns, promotions and referral programs.
• Optimise conversion, onboarding and activation of new customers.
• Manage the growth and marketing budget to ensure effective returns.

Sales & Revenue Performance:

• Work closely with the sales team to achieve revenue and transaction volume targets.
• Develop sales strategies, pricing approaches and incentive structures with management.
• Monitor sales performance and take corrective action where targets are not being met.

Customer Retention & Experience:

• Develop strategies to improve customer loyalty, retention and lifetime value.
• Use customer feedback and behavior to improve products, services and the overall customer experience.
• Work with customer support to resolve recurring issues that affect growth.

Partnerships & Brand:

• Identify, negotiate and manage strategic partnerships with banks, fintechs, aggregators and other channel partners.
• Support the building and protection of the company’s brand and reputation.
• Represent the company at relevant industry events and forums as directed by management.

Data, Analytics & Reporting:

• Track, analyze and interpret key growth metrics such as acquisition cost, conversion, retention, transaction volume and revenue.
• Run experiments and tests to continuously improve growth performance.
  
• Prepare regular growth and performance reports for the CEO/Managing Director and management review.

Team Leadership & Collaboration:

• Lead, coach and evaluate the sales, marketing and growth team members.
• Work closely with the operations, finance, compliance, technical and customer support teams to ensure smooth execution.
• Ensure all growth activities comply with company policies and applicable regulatory requirements.
• Promote a positive, results-driven and professional work environment across the organisation.

Requirements:

• 3 to 5 years’ experience in growth, marketing, sales or business development, including experience leading or managing a team.
• A minimum of an HND in marketing, business administration, economics or a related field.
• Proven track record of achieving customer acquisition and revenue growth targets.
• Experience or knowledge of payments, fintech or financial services is an added advantage.
• Strong strategic thinking, analytical and data-driven decision-making skills.
• Experience in managing budgets and measuring return on investment.
• Excellent leadership, communication and negotiation skills.
• Ability to work under pressure, manage multiple priorities and meet targets and deadlines.
• High level of integrity, accountability and professionalism.