Head Of Client & Strategy

Responsibilities:

Client Relationship & Account Leadership:

• Build and maintain strong, long-term relationships with key clients, acting as the primary point of contact for strategic discussions and major account decisions.
• Understand clients' business objectives, brand positioning, target audiences, market challenges, and growth priorities.
• Lead client meetings, presentations, strategic reviews, campaign discussions, and business performance updates.
• Manage client expectations, resolve escalated concerns, and ensure consistent delivery of high-quality service.
• Identify opportunities to deepen existing client relationships, expand account scope, and increase client retention.
• Ensure client feedback is properly documented, communicated, and translated into actionable improvements.

Marketing Strategy & Brand Development:

• Develop integrated marketing and communication strategies aligned with clients' commercial objectives and brand goals.
• Translate client briefs into clear strategic directions, campaign concepts, creative briefs, and execution plans.
• Lead brand positioning, audience segmentation, consumer insight development, messaging strategy, and campaign planning.
• Conduct market research, competitor analysis, trend monitoring, and audience analysis to identify opportunities for clients.
• Work closely with creative, digital, content, media, and production teams to ensure strategic alignment across all campaign deliverables.
• Challenge conventional thinking and bring fresh, commercially relevant ideas to client solutions.

Campaign Planning & Execution:

• Oversee the development and execution of integrated campaigns across relevant channels, including digital marketing, social media, content, advertising, experiential marketing, and other brand communication platforms.
• Ensure campaign briefs, objectives, deliverables, timelines, and success metrics are clearly defined before execution.
• Collaborate with internal teams to ensure campaigns are delivered on time, within agreed budgets, and to the expected quality standards.
• Review campaign concepts, presentations, proposals, and strategic recommendations before they are presented to clients.
• Monitor campaign performance and recommend improvements based on data, client feedback, and business outcomes.
• Manage competing priorities across multiple accounts while maintaining consistency and attention to detail.

Team Leadership & Cross-Functional Collaboration:

• Provide strategic direction and leadership to client service, account management, and strategy personnel.
• Coordinate with creative directors, art directors, digital marketing specialists, content creators, videographers, and other relevant teams to ensure seamless campaign delivery.
• Set clear expectations, responsibilities, timelines, and performance standards for team members.
• Foster collaboration between strategy and execution teams to ensure creative ideas remain aligned with client objectives.
• Review team outputs, provide constructive feedback, and support the development of high-performing client service and strategy functions.
• Proactively identify operational bottlenecks and implement solutions that improve efficiency and service delivery.

Business Development & Commercial Management:

• Identify opportunities to grow existing accounts and contribute to new business acquisition.
• Lead or support the development of pitches, proposals, presentations, credentials decks, and strategic recommendations for prospective clients.
• Contribute to client retention, revenue growth, account profitability, and the overall commercial performance of the agency.
• Work with management to develop account plans, service offerings, and strategic growth opportunities.
• Monitor project budgets, resource allocation, scope changes, and deliverables to minimise cost overruns and protect profitability.
• Support negotiations, scope definition, and the preparation of client-facing recommendations where required.

Performance Measurement & Reporting:

• Define relevant campaign objectives, key performance indicators (KPIs), and measurement frameworks with clients and internal teams.
• Track client satisfaction, campaign effectiveness, account growth, retention, and delivery performance.
• Prepare and present strategic reports, campaign reviews, and recommendations to clients and management.
• Use data, research, and performance insights to improve campaign effectiveness and inform future strategy.
• Ensure lessons learned from completed projects are documented and applied to future engagements.

Requirements:

• A minimum of 5 years of experience
• A minimum of a degree in a related field