Head Marketer

Responsibilities:

Marketing Strategy & Leadership:

• Develop and execute the overall marketing strategy for the real estate projects.
• Lead, mentor, and manage the marketing team to ensure high performance and alignment with business goals.
• Translate corporate and project objectives into actionable marketing initiatives across offline and digital channels.

Brand Management & Positioning:

• Establish and maintain a strong brand presence for the company in the real estate and construction sector.
• Ensure consistent messaging and brand standards across all marketing materials, campaigns, and communications.
• Leverage market insights and competitive intelligence to enhance brand positioning and visibility.

Lead Generation & Sales Support:

• Drive campaigns to generate qualified leads for the company's residential and commercial projects.
• Collaborate with the sales team to align marketing initiatives with sales goals and project timelines.
• Monitor campaign performance, analyze results, and optimize strategies to maximize ROI.

Digital & Offline Marketing Management:

• Oversee digital marketing initiatives, including social media, website, email marketing, and content creation.
• Plan and execute offline campaigns such as property launches, events, print advertising, and exhibitions.
• Ensure integration of digital and offline channels for a seamless customer journey.

Budget & Performance Management:

• Manage the marketing budget, ensuring efficient allocation of resources to high-impact initiatives.
• Track KPIs and provide regular reporting on marketing performance to the Managing Director.
• Recommend improvements based on data-driven insights to optimize team performance and campaign effectiveness.

Stakeholder & Agency Management:

• Build and maintain strong relationships with internal stakeholders, external agencies, media partners, and industry associations.
• Oversee agency briefs, creative development, and media buying to ensure quality, timely delivery, and adherence to brand standards.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Professional qualifications (e.g., CIM, Digital Marketing certifications) are a plus.
• Minimum of 5 years of experience in leading a marketing team.
• Proven experience in real estate, construction, or property development marketing.
• Track record of delivering successful marketing campaigns that drove brand growth, lead generation, and revenue.
• Real estate and construction marketing strategies, lead generation, and customer engagement.
• Digital marketing tools, social media management, and campaign analytics.
• Brand management, marketing budgets, and ROI measurement.