Head - Digital Marketing and E-Commerce (Global & Multi -Market FMCG)

Role Title: Head, Digital Marketing & E-Commerce (Global / Multi-Market FMCG)
Location: Lagos, Nigeria.
Role Overview
The Head, Digital Marketing & E-Commerce will lead the development and execution of integrated brand, digital, and e-commerce strategies across multiple markets.
This role is suited for a senior, strategic marketing leader with proven experience driving large-scale brand campaigns, digital transformation, and multi-country marketing initiatives within structured, high-growth consumer environments.

Key Responsibilities
1. Brand & Integrated Campaign Leadership

• Lead the design and execution of end-to-end integrated marketing campaigns (digital + offline) across multiple markets
• Drive brand positioning, storytelling, and consumer engagement strategies
• Own campaign strategy from insight to execution to performance evaluation
• Ensure consistency of brand messaging across regions while allowing for local adaptation
  

2. Multi-Market / International Marketing

• Develop and implement multi-country marketing strategies across Africa and/or other international regions
• Lead or contribute to regional or global brand campaigns
• Translate global brand strategies into local market success
• Leverage international insights and trends to drive innovation and competitiveness
  

3. Digital Marketing Strategy & Performance

• Own the overall digital marketing strategy, including paid media, SEO/SEM, social, content, and CRM
• Drive customer acquisition, engagement, and retention strategies
• Use data and analytics to optimize campaign performance and ROI
• Champion digital innovation and adoption of emerging marketing technologies
  

4. E-Commerce Strategy & Growth

• Lead the e-commerce agenda across D2C platforms and third-party marketplaces
• Optimize online customer journeys and conversion funnels
• Drive revenue growth through data-led merchandising, promotions, and user experience improvements
• Ensure alignment between e-commerce, sales, and distribution strategies
  

5. Strategic Leadership & Stakeholder Management

• Partner with executive leadership on long-term brand and growth strategy
• Lead and develop a high-performing, cross-functional marketing team
• Manage external agencies and partners to deliver best-in-class campaigns
• Collaborate with internal stakeholders across sales, product, and operations.
  

Key Requirements

• Minimum 6–10years’ experience in Brand, Marketing, or Digital Marketing roles
• Strong, demonstrable experience in brand marketing and integrated campaign strategy (non-negotiable)
• Proven track record of leading multi-market / cross-border campaigns
• Experience in e-commerce growth and digital transformation initiatives
• Background working in multinational or highly structured organizations
  

Application Process
Qualified and interested candidates should send their updated resumes to:
recruitwithesther@gmail.com
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