Growth & Marketplace Manager

Responsibilities:

Marketplace Liquidity:

• Monitor supply and demand across service categories and locations, and act on imbalances before they cause churn.
• Ensure posted tasks receive suitable bids within the target timeframe, and drive up the percentage of tasks that receive at least one qualified bid.
• Identify categories or areas with thin supply and run targeted recruitment to fill them.
• Work with operations and support to close marketplace gaps and improve completion rates.

Service Provider (Tasker) Acquisition & Activation:

• Recruit freelancers, artisans, and professional service providers onto the platform.
• Coordinate onboarding, verification, and first-task activation with the operations team.
• Build partnerships with trade groups, associations, campuses, and communities as recruitment channels.
• Track and improve active-Tasker counts, retention, and performance across categories and locations.

Customer Acquisition & Growth:

• Acquire customers through digital and on-ground channels, scaled to match available supply so early users are served.
• Drive registrations, task postings, and completed transactions, and support activation, retention, and repeat usage.
• Develop the diaspora channel (Nigerians abroad hiring for family at home) as a distinct, higher-trust segment.

Digital Marketing Execution:

• Plan and execute campaigns across social media, email, content, SEO/SEM, and paid media on Meta, Google, and other relevant platforms.
• Own campaign objectives, budgets, audiences, and targets, and optimise against cost per acquisition and completed tasks.
• Manage TaskAlley’s digital channels as primary tools for awareness and conversion.

Partnerships, Activations & Experimentation:

• Develop partnerships with businesses, universities, estates, and community groups across supply and demand sides.
• Plan and run campus, community, and field activations, and build referral, ambassador, and creator programmes.
• Own monthly and quarterly growth plans, run experiments across acquisition, activation, retention, and referral, and scale what works.

Performance & Analytics:

• Maintain a growth and marketplace dashboard and report weekly and monthly against agreed KPIs.
• Track trends, risks, and performance gaps, and present recommendations and corrective actions to management.
• Recommend product and journey improvements to the product team based on marketplace and behavioural data.

Requirements:

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• Minimum 3 years’ experience in growth, digital marketing, marketplace operations, customer acquisition, or partnerships.
• Demonstrated hands-on management of Meta Ads Manager and Google Ads with real budgets.
• Practical experience with conversion funnels, performance tracking, and reporting.
• Strong analytical, planning, and stakeholder-management skills, with excellent written and verbal communication.
• Comfortable working in a startup or small-team setting with hands-on responsibilities, across both digital and field activities.

Preferred Qualifications:

• Experience in a startup, marketplace, e-commerce, fintech, mobility, logistics, or consumer-facing digital product.
• A real understanding of two-sided marketplaces and liquidity dynamics.
• Good knowledge of the Lagos market and local customers and Tasker behaviour.
• Experience coordinating partnerships, activations, or community programmes.

Key Performance Indicators:

Phase 1 – Supply & Liquidity (first ~90 days, primary weighting):

• Number of verified, active Taskers per category and per city
• Percentage of posted tasks receiving at least one qualified bid, and average bids per task
• Task completion rate and time-to-first-bid

Phase 2 – Balanced Growth:

• New customers acquired, customer acquisition cost, and task conversion rate
• Registration and KYC completion rates
• Customer retention, repeat usage, and Tasker retention

Ongoing – Efficiency & Channel:

• Cost per install, paid-advertising performance, referral conversion, and partnership outcomes

Benefits:

• Competitive monthly salary with performance-based incentives tied to marketplace growth and liquidity outcomes.
• Opportunity to help build and shape a fast-growing Nigerian technology platform.
• High ownership, autonomy, and exposure to startup leadership.
• Flexible working arrangements where applicable.