Growth & Marketing Lead

Responsibilities:

• Develop and execute marketing and growth plans aligned with business goals
• Manage digital marketing (social media, content, paid ads, SEO)
• Create and run campaigns targeting SMEs, enterprises, and individual senders
• Track and report on growth metrics (acquisition, conversion, retention)
• Build and maintain IMATA’s brand presence in Enugu and the South-East
• Support partnerships, collaborations, and community initiatives
• Produce content (copy, visuals, videos) for marketing channels
• Test and optimise campaigns for cost and performance
• Work with operations and leadership on go-to-market and promotions
• Stay updated on logistics and local market trends

Requirements:

• Minimum of 3 years of experience
• Minimum of a BSc.
• Marketplace Growth Strategy:  Experience growing two-sided platforms (supply & demand balancing)
• B2B Customer Acquisition: Proven ability to acquire and activate SMEs through structured outreach and partnerships
• Data-Driven Decision Making: Strong analytical skills, able to track CAC, LTV activation, retention, and funnel performance
• Performance Marketing Execution: Hands-on experience running and optimizing paid campaigns (Meta, Google, retargeting)
• Conversion Rate Optimization (CRO) : Ability to improve landing pages, onboarding flows, and activation rates
• Growth Experimentation & A/B Testing: Comfortable running structured growth experiments and measuring impact
• Brand & Trust Positioning: Ability to position a logistics/fintech platform as secure, reliable, and enterprise-grade
• CRM & Pipeline Management: Experience managing sales funnels
• lead scoring, and enterprise onboarding processes
• Retention & Lifecycle Marketing:  Strategies to reduce churn and increase shipment frequency and wallet usage.
• Local Market Intelligence: Strong understanding of SME behaviour.