Growth Marketing Lead

Responsibilities:

• Strategy & Demand Generation: Lead the marketing strategy across content, social media, email, SEO, and paid channels while translating revenue goals into actionable priorities.
• Pipeline Influence: Drive inbound interest and support outbound sales efforts with targeted campaigns to ensure shared accountability for pipeline creation.
• Content & Brand Authority: Oversee LinkedIn thought leadership and executive positioning, focusing on themes like CX, cloud communications, and AI voice agents.
• Sales & Partnership Alignment: Partner closely with Sales to support long B2B cycles, define Ideal Customer Profiles (ICPs), and activate industry events and webinars.
• Performance Analytics: Own the marketing tech stack and reporting dashboards to track MQLs, SQLs, and ROI, making data-driven decisions on what to scale.

Requirements:

• Experience: 4+ years in B2B digital or growth marketing roles.
• Industry Knowledge: Proven background in marketing UCaaS, CCaaS, SaaS, telecom, or enterprise technology solutions.
• B2B Expertise: Deep understanding of complex B2B buying cycles and multi-stakeholder decision-making.
• Technical Proficiency: Hands-on experience with content marketing, paid acquisition, and email marketing.
• Analytical Mindset: Strong ability to use CRM and analytics tools to optimize conversion rates.

Preferred Tools:

• CRM: Zoho CRM and associated marketing automation tools.
• Ads & Social: LinkedIn, Meta, and Google Ads platforms.
• Web: WordPress & CMS management.
• Bonus: Familiarity with AI-driven CX or voice solutions is a significant plus.

Success Metrics:

Your success in this role will be measured by:

• Pipeline and revenue are influenced by marketing efforts.
• The quality and conversion rate of inbound leads.
• Growth in brand authority among key decision-makers.
• Sales adoption of marketing assets and overall campaign performance.