Growth Marketing Lead

Responsibilities:

Market Positioning & Strategy:

• Develop a clear market positioning strategy for Examtice.
• Identify our strongest competitive advantages.
• Define target customer segments and acquisition opportunities.
• Develop a practical roadmap for market penetration.

Growth & Customer Acquisition:

• Design strategies to acquire students, schools, parents, and institutional users.
• Develop user acquisition funnels.
• Recommend effective marketing channels and campaigns.
• Improve conversion from awareness to registration and subscription.

Product Marketing:

• Translate Examtice features into compelling customer benefits.
• Develop messaging that resonates with students and decision-makers.
• Identify opportunities for product improvement based on market feedback.

Campaign Strategy & Execution:

• Plan and oversee marketing campaigns.
• Work with internal teams including Media, Information Management, and Web teams.
• Develop campaign objectives, budgets, KPIs, and measurement systems.
• Optimize campaigns based on performance data.

Revenue Growth:

• Develop strategies that support paid subscriptions and profitability.
• Identify opportunities for partnerships, schools, organizations, and communities.
• Build sustainable customer acquisition strategies.

Marketing Analytics & Reporting:

• Establish key marketing metrics.
• Track acquisition cost, conversion rate, engagement, retention, and revenue impact.
• Provide regular growth reports and recommendations.

Requirements:

• Minimum of 3 years' experience in marketing, growth marketing, product marketing, or brand strategy.
• Proven experience launching, repositioning, or scaling a product/service.
• Demonstrated track record of measurable marketing success.
• Experience working with technology products, education platforms, SaaS, apps, marketplaces, or digital businesses is highly desirable.
• Strong understanding of digital marketing, customer acquisition, branding, and sales funnels.
• Ability to combine strategy with hands-on execution.

The successful candidate will be expected to deliver:

• Complete Examtice market positioning strategy.
• Customer acquisition roadmap.
• Growth marketing plan.
• Marketing channel strategy.
• Campaign framework.
• Revenue growth recommendations.
• Performance measurement system.
• Short-term and long-term growth roadmap.