Growth Marketing Lead

Responsibilities:

Strategy & Demand Generation:

• Lead the full marketing strategy across content, social, email, SEO, and paid channels
• Translate revenue goals into actionable marketing priorities and campaign calendars
• Own the marketing budget and allocate spend for maximum ROI

Pipeline Influence:

• Drive inbound interest and support outbound sales with targeted, high-conversion campaigns
• Ensure shared accountability for pipeline creation between Marketing and Sales
• Align campaign activity to revenue targets and sales cycle stages

Content & Brand Authority:

• Oversee LinkedIn thought leadership and executive positioning for the brand
• Lead content strategy around CX, cloud communications and AI voice agents
• Build brand authority among mid-market and enterprise decision-makers

Sales & Partnership Alignment:

• Work closely with Sales to support long B2B cycles and define Ideal Customer Profiles (ICPs)
• Activate and manage industry events, webinars and partner co-marketing initiatives
• Develop sales enablement assets that accelerate deal progression

Performance & Analytics:

• Own the marketing tech stack and reporting dashboards
• Track and report on MQLs, SQLs, conversion rates and campaign ROI
• Make data-driven decisions on what to scale, pause or pivot

Requirements:

• 4+ years in B2B digital or growth marketing roles
• Proven background in marketing UCaaS, CCaaS, SaaS, telecom, or enterprise technology solutions
• Deep understanding of complex B2B buying cycles and multi-stakeholder decision-making
• Hands-on experience with content marketing, paid acquisition, and email marketing
• Strong ability to use CRM and analytics tools to optimise conversion rates

Preferred Tools:

• Zoho CRM
• LinkedIn Ads
• Meta Ads
• Google Ads
• WordPress / CMS 

Bonus: Familiarity with AI-driven CX or voice solutions is a significant advantage.

How We Measure Success:

• Pipeline and revenue are directly influenced by marketing activity
• Quality and conversion rate of inbound leads generated
• Growth in brand authority and share of voice among key decision-makers
• Sales team adoption of marketing assets and overall campaign performance