Growth Marketer Lead

Responsibilities:

• Develop and execute the marketing calendar in line with business objectives and seasonal peaks.
  
• Manage influencer and ambassador programs: selection, contracting, briefing, and performance tracking.
• Work with the Content Manager to ensure a steady pipeline of high-quality, engaging content.
• Manage and monitor the campaigns, reporting ROI and recommend optimisations.
• Coordinate with the performance marketing manager to ensure campaign creative and targeting align with sales goals.
• Support in market research, focus groups, and consumer insights to optimise campaign performance.
• Coordinate with Commercial Sales & Channel Lead to align campaigns with retail & DTC pushes.
• Maintain a global marketing calendar across time zones.
• Ensure all creative assets meet brand guidelines for all markets.
• Manage ad campaigns across Meta, Google, YouTube, and any other relevant channels.
• Monitor campaign performance and adjust for ROI across markets.
• Implement remarketing funnels and conversion tracking.
• Collaborate with the content manager to create high-performing ad creatives.
• Share insights with the head of growth marketing and channel & growth lead to optimise spend.
• Provide weekly and monthly performance reports.
• Test and implement new ad formats and targeting strategies.

Requirements:

• 4 years in brand management or marketing execution (digital + offline).  3 years in digital advertising.
• Strong campaign management and creative briefing skills.
• Experience with influencer and partnership marketing.
• Data-driven mindset and budget-handling experience.
• Proficiency in ad platforms and analytics tools.

KPIs:

• On-time and on-budget delivery of campaigns.
• Influencer engagement and ROI.
• Content production and quality metrics.
• Contribution to sales and conversion goals.
• Proficiency in ad platforms and analytics tools.
• CPA, ROAS, and conversion targets.
• Click-through rates.
• Contribution to sales from paid channels.