Growth Marketer / Go-To-Market Specialist

Responsibilities:

Go-To-Market Strategy

• Develop an early-stage go-to-market strategy.
• Identify the strongest early customer segment.
• Research and evaluate potential target users, including: Students, Job seekers, Professionals, Bootcamps, Universities, Corporate training teams, Employers, Online learning communities
• Define the ideal customer profile for the first phase of growth.
• Research competitors and alternative solutions.
• Translate product features into clear customer benefits.
• Create clear positioning and messaging.
• Recommend the most practical market wedge based on cost, speed, reach, and conversion potential.

Growth Experiments:

• Design and run growth experiments across multiple channels.
• Test different acquisition channels, including: LinkedIn, Email outreach, Communities, Partnerships, Founder-led content, Referral campaigns, Product-led growth
• Define hypotheses, timelines, and success metrics for each experiment.
• Track experiment results.
• Report what worked, what failed, and why.
• Recommend which channels to continue, improve, or stop.
  

Content and Founder-Led Growth:

• Develop a founder-led content strategy.
• Create LinkedIn content ideas and drafts.
• Turn founder ideas into sharp, engaging posts.
• Create content around: AI and learning, Knowledge gaps, Skills, Employability, Assessment, Future of education, Human intelligence in the AI era
• Help position the product and its founder as credible voices in AI-powered learning.
• Build a repeatable content system that supports visibility, trust, and conversion.
  

Lead Generation and Outreach:

• Build targeted lead lists.
• Identify potential: Early users, Pilot customers, Schools, Bootcamps, Communities, Partners, Companies, Training providers
• Write and test outreach messages.
• Run outreach campaigns through: Email, LinkedIn, Communities, Partnerships
• Generate conversations, signups, demo requests, pilot opportunities, or partnership interest.
• Track response rates and conversion rates.
• Improve outreach messaging based on feedback.
  

Partnerships and Community Growth:

• Identify relevant communities and ecosystem partners.
• Find opportunities for: Webinars, Product demos, Pilot programs, Community partnerships, Educational collaborations, Influencer collaborations
• Build relationships with: Educators, Bootcamp operators, Learning communities, Career communities, Training companies, Universities, Student groups, Tech communities

Funnel and Conversion Support:

• Review landing page messaging.
• Recommend improvements to: Signup flow, Waitlist flow, Demo flow, Onboarding flow, Product messaging
• Help create marketing assets, including: Landing page copy, Email sequences. Product explainers, Demo scripts, Campaign copy, Outreach templates
• Help define early activation and retention signals.
  

Reporting and Analytics:

• Create weekly growth reports.
• Track key metrics such as: Leads generated, Signups, Waitlist users, Demo bookings, Pilot conversations, Outreach replies, Content reach, Engagement, Conversion rates, Community activity
• Focus on useful insights, not vanity metrics.
• Recommend clear next steps based on data.

Requirements:

• Minimum HND
• 2 years of previous experience in a similar role