Growth Lead

Responsibilities:

Growth Strategy & Execution:

• Define and execute Kenkeputa’s global growth strategy
• Own acquisition, activation, retention, monetization, and expansion
• Balance short-term traction with long-term platform growth
• Build a repeatable growth playbook that works across products and regions

Marketing (Brand + Performance):

Own the Kenkeputa master brand and all product brands including:

• Performance marketing
• Content & social
• Influencer & community growth
• Product marketing & positioning
• Ensure consistent storytelling across Africa and North America.

Partnerships & Business Development:

Drive strategic partnerships:

• Vendors, merchants, creators, enterprise partners
• Payment, logistics, distribution, and ecosystem partners
• Design win-win partnership models that unlock distribution and revenue.
• Support enterprise and platform-level deals where needed.

Sales & Revenue Growth:

• Own growth-driven sales strategy (B2C, B2B, and marketplace-led)
• Work with Operations to ensure strong conversion and fulfillment
• Help define pricing, promotions, and monetization experiments

AI Trade OS Migration & Launch:

• Manage user migration from existing products
• Define incentives, messaging, and rollout sequencing
• Ensure minimal churn and maximum excitement during transition

Leadership & Cross-Functional Execution:

• Work daily with Engineering and Operations leadership
• Translate growth insights into product and technical priorities
• Build and manage a lean, high-output growth team over time
• Operate with strong metrics, dashboards, and accountability

Requirements:

• 2+ years of experience in growth, marketing, partnerships, or revenue leadership
• Proven experience growing consumer or marketplace products
• Strong understanding of African markets, especially Nigeria
• Data-driven decision-making with strong execution bias
• Ability to operate at both strategy and hands-on execution levels
• Excellent communication, ownership, and leadership skills
• Prior experience at leading African tech startups (e.g., large marketplaces, fintechs, developer platforms, or payments companies) is an added advantage
• Experience launching or scaling multi-product platforms is an added advantage
• Exposure to cross-border growth (Africa ↔ North America) is an added advantage
• Experience working with AI-driven or platform products is an added advantage