Graphic & Motion Designer

Responsibilities:

• Graphic Design and Branding: Create high-quality visuals for advertisements, social media, brand campaigns, product promotions, vendor acquisition, and corporate communications. Maintain consistent brand identity across all products. 
• Motion Graphics and Video Production: Create animated advertisements, promotional videos, product explainers, motion graphics, and short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other digital platforms.
• Performance Marketing Creatives: Design engaging static and video ads for Google Ads, Meta Ads, TikTok Ads, and other platforms. Develop creative variations for A/B testing and improve designs using campaign performance insights.
• Marketing and Product Assets: Create visuals for landing pages, lead magnets, email campaigns, customer and vendor acquisition, partnerships, and product launches.
• Content Creation and Collaboration: Turn marketing briefs into compelling visual concepts, storyboards, and finished assets. Collaborate with marketing, content, and product teams.
• Creative Optimisation: Adapt designs and videos to different platforms, audiences, and campaign objectives. Incorporate feedback and continuously improve visual engagement.
• Creative Delivery and Asset Management: Manage multiple projects, organise editable source files, and deliver approved assets according to deadlines and the marketing calendar.

Requirements:

• 3–5 years of professional experience in graphic design, motion graphics, video editing, or related creative roles.
• Strong proficiency in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro.
• Working knowledge of Figma, Canva, CapCut, or equivalent creative tools.
• Excellent understanding of typography, layout, colour theory, animation, composition, and visual storytelling.
• Proven experience creating static and motion graphics for paid advertising and social media.
• Ability to produce engaging short-form videos, animated text, transitions, visual effects, and promotional content.
• Strong understanding of branding, digital advertising formats, and conversion-focused design.
• Experience collaborating with marketing teams, interpreting creative briefs, and meeting tight deadlines.
• Excellent attention to detail, creativity, communication, and time-management skills.
• Experience with AI-assisted creative tools and 3D software such as Blender or Cinema 4D is an advantage.
• Experience in technology, SaaS, e-commerce, fintech, or digital marketing is an advantage.
• A strong portfolio demonstrating both graphic design and motion graphics expertise is mandatory.

Key Performance Indicator (KPIs):

• On-Time Delivery: At least 90% of agreed deliverables completed on schedule.
• Creative Output: Number of approved, campaign-ready static and motion assets delivered against the marketing calendar.
• Advertising Performance: Click-through rates, conversion rates, and engagement of individual creatives, assessed alongside campaign data.
• Motion Content Performance: Video engagement, watch time, and completion rates.
• Brand Consistency and Quality: Adherence to brand guidelines, creative quality, and approval standards.
• Creative Experimentation: New concepts, creative variations, and iterations delivered for campaign testing.

Note: Performance targets will be agreed based on campaign requirements, approved creative briefs, and marketing objectives.