General Manager

Responsibilities:

• Develop and execute sales and growth strategies to increase revenue, customer acquisition, retention, and market share across retail and online betting channels.
• Lead and manage the sales and operational teams, setting clear targets and driving accountability and performance.
• Identify new market opportunities, customer segments, partnerships, and initiatives that can accelerate business growth.
• Drive the performance of retail betting outlets and online sportsbook operations, ensuring consistent achievement of business targets.
• Monitor sales, revenue, customer activity, and other key performance indicators to identify opportunities and improve results.
• Develop strategies to improve customer acquisition, engagement, retention, and overall customer value.
• Analyse competitor activities and market trends to maintain a competitive position in the sports betting industry.
• Work closely with Marketing, Operations, Customer Service, Product, Finance, and Technology teams to deliver growth objectives.
• Build a high-performance culture through effective leadership, coaching, and employee development.
• Identify business challenges and implement practical strategies to improve sales performance, profitability, and operational efficiency.
• Ensure business activities comply with applicable betting regulations, company policies, and responsible gaming standards.

Requirements:

• A minimum of 7–10 years of management experience in the sports betting, iGaming, or gaming industry.
• Proven experience driving sales, revenue growth, customer acquisition, and retention in the betting industry.
• Experience managing both retail and online sportsbook operations.
• Strong strategic thinking, commercial awareness, and business development skills.
• Proven ability to lead, motivate, and manage teams to achieve measurable targets.
• Strong understanding of sports betting customers, market dynamics, and competitive trends.
• Strong analytical, negotiation, decision-making, and problem-solving skills.
• Highly results-oriented with excellent leadership and communication skills.