Responsibilities:

Backend Funnel Implementation: Develop and set up the agreed funnel flow using automation tools, ensuring smooth integration with websites, CRMs, and payment systems.
Email Automation Setup: Build and configure automated email sequences (welcome series, nurture sequences, abandoned cart emails, etc.) within the chosen email marketing platform.
Integration & Workflow Automation: Ensure seamless connections between landing pages, CRM, email marketing tools, and payment systems.
Testing & Troubleshooting: Conduct rigorous testing of automation workflows to ensure all triggers, sequences, and conditions function as expected.
Optimization & Performance Tracking: Monitor key automation metrics (email open rates, click-through rates, conversion rates) and suggest improvements for better performance.
Collaboration & Contribution: Participate in team discussions to provide insights on automation possibilities, suggest workflow optimizations, and contribute to refining funnel efficiency.
Compliance & Deliverability Management: Ensure email campaigns align with best practices for deliverability, compliance (GDPR, CAN-SPAM), and user experience.

Troubleshooting Email Issues:

Diagnose and resolve spam complaints, bounce issues (soft/hard bounces), and low open rates.
Ensure proper SPF, DKIM, and DMARC authentication to prevent email blocking.
Identify and remove invalid or unengaged email addresses to maintain sender reputation.
Investigate email sending delays or failures with Campaign and resolve workflow misconfigurations.
Optimize email content and subject lines to improve deliverability and engagement.

Requirements: