Franchise Associate

Responsibilities:

• Guide new franchisees through the complete store opening process, from pre-opening setup to grand launch, ensuring all brand, safety, and operational requirements are met.
• Deliver standardised QSR training to franchisees and their teams on food safety, service protocols, POS systems, inventory management, and crew scheduling.
• Conduct regular on-site visits to evaluate store operations, including food quality, speed of service, cleanliness, staff execution, and customer experience.
• Monitor and enforce strict adherence to brand standards across all franchise locations through scheduled and unannounced audits.
• Provide hands-on coaching and performance feedback to franchisees and store managers to improve daily operations and team effectiveness.
• Analyse key performance indicators (e.g., labour cost, food cost, waste, customer satisfaction, sales trends) and support underperforming units with actionable improvement plans.
• Serve as the primary point of contact between assigned franchisees and corporate departments (Marketing, Supply Chain, HR, IT, and Training).
• Troubleshoot Provide support to operational challenges such as staffing shortages, equipment issues, or supply delays, and connect franchisees with appropriate internal resources for resolution.
• Support franchisees in planning and executing approved local marketing initiatives, community events, and digital promotions while maintaining brand consistency.
• Deliver refresher and update training on new menu items, technology platforms and service enhancements as they are rolled out.
• Identify skill gaps among franchisee teams and recommend or facilitate additional training, resources, or peer-learning opportunities.
• Gather and relay frontline feedback from franchisees on market conditions, customer preferences, competitor activity, and system pain points to inform corporate strategy.
• Assist high-performing franchisees with renewal applications, store remodels, or multi-unit expansion by showcasing performance data and reinforcing brand partnership value.
• Respond promptly to urgent issues, including health inspections, customer complaints, or PR concerns, and coordinate cross-functional support to protect brand reputation and business continuity.

Key Performance Indicator:

• Number of new franchisees onboarded.
• Number of franchise units opened.
• Number of franchisees supported through remodels, relocations, or technology upgrades.
• Number of strategic partnership engagement initiated for expansion, etc.
• Brand Compliance.

Requirements:

• A minimum of 2 years’ experience in a similar role is required.
• A minimum of a university degree in business administration or a related field is required.
• Possession of any relevant professional qualification is essential.
• Understanding franchising principle, add knowledge of franchise life cycle,
• Knowledge of franchise prospecting,
• Ability to evaluate business proposals.
• Financial viability of potential franchisees.
• Operational Compliance.