Field Marketer
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Job summary
We are seeking a proactive and result-oriented Field Marketer who will be responsible for taking the Seinde Signature brand to the market, identifying new business opportunities, generating leads, acquiring new customers, and driving revenue growth through direct marketing activities.
Min Qualification:
HND
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Create and manage campaigns aimed at specific regional accounts or target territories to move prospects through the sales funnel.
- Gather consumer data during localized activities to build new leads and pass qualified prospects to sales development reps.
- Equip sales teams with localized collateral, messaging, and presentations required to close deals in that specific geography.
- Bring the brand to life in the physical and local digital space through experiential marketing.
- Plan and execute tradeshows, conferences, roundtable discussions, and localized product demonstrations.
- Manage event budgets, negotiate contracts with third-party vendors, and handle branding or "swag" management.
- Adapt overarching corporate messaging into tailored event invitations, landing pages, and localized promotional materials.
- Aggregate data on local competitor pricing, promotions, and product positioning.
- Measure the success of their local initiatives to prove value and optimize future spending.
- Monitor key metrics such as event attendance, lead acquisition, and overall campaign return on investment.
Requirements:
- Minimum qualification of an HND.
- 3 years of previous experience in a similar role
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