Field marketer

• Drive sales and distribution of Kaldi Africa Ltd’s coffee and related products across assigned territories.
• Identify and develop new business opportunities with hotels, restaurants, cafés, supermarkets, retail outlets, wholesalers, distributors, and open-market traders.
• Visit existing and potential customers regularly to promote products, take orders, and build strong business relationships.
• Ensure products are properly displayed, adequately stocked, and highly visible at customer locations.
• Increase market penetration and brand awareness through effective field marketing activities and product promotion.
• Monitor competitor activities, pricing, promotions, and market trends and provide timely reports to management.
• Negotiate orders, pricing, and promotional arrangements within approved company guidelines.
• Follow up on customer orders, deliveries, payments, and outstanding issues to ensure smooth transactions.
• Work closely with distributors and retailers to improve product availability and sales performance.
• Conduct product presentations, sampling, and promotional activities where required.
• Collect customer feedback and communicate market insights to the sales and marketing team.
• Maintain accurate records of customer visits, sales activities, orders, prospects, and market developments.
• Meet and exceed assigned sales, distribution, and market coverage targets.
• Prepare regular field activity and sales reports for management.
• Ensure all marketing and sales activities comply with company policies and brand standards.

Requirements:

• Minimum of OND in Marketing, Business Administration, Sales, or a related field.
  
• Proven experience in field marketing, sales, business development, or a similar role, preferably within the FMCG, food, beverage, or coffee industry.
  
• Strong ability to identify and develop new business opportunities.
  
• Excellent communication, negotiation, and customer relationship management skills.
  
• Ability to generate orders, achieve sales targets, and maintain existing customer accounts.
  
• Good knowledge of the local market, customer networks, and distribution channels.
  
• Ability to conduct regular customer visits and work effectively in the field.
  
• Strong follow-up skills, particularly for orders, payments, and customer issues.
  
• Ability to monitor competitors, pricing, promotions, and market trends.
  
• Strong reporting and market intelligence-gathering skills.
  
• Self-motivated, target-driven, and able to work with minimal supervision.
  
• Good organizational and time-management skills.
  
• Willingness to travel extensively within assigned territories.
  
• Proficiency in Microsoft Office and basic sales/CRM reporting tools is an added advantage.
  
• Must possess a valid means of transportation or be able to move efficiently within the assigned territory.