Social Media Manager

Responsibilities:

• Manage and maintain the company’s social media accounts, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Develop and implement effective social media strategies to increase brand awareness, audience engagement, and online visibility.
• Create, edit, and publish engaging content, including posts, reels, stories, videos, graphics, and captions.
• Plan and maintain a content calendar to ensure consistent posting across all platforms.
• Monitor social media trends, hashtags, competitors, and industry developments to improve content performance.
• Respond promptly and professionally to comments, direct messages, and customer enquiries.
• Collaborate with the marketing, sales, and creative teams to promote products, services, campaigns, and company activities.
• Monitor social media analytics and prepare regular performance reports.
• Develop strategies to grow followers, generate leads, and increase conversions.
• Coordinate influencer partnerships, online campaigns, giveaways, and promotional activities where necessary.
• Ensure all published content aligns with the company’s brand identity, tone, and marketing objectives.
• Manage social media advertising campaigns and monitor their performance where required.
• Capture photos and videos during company activities or arrange for suitable visual content.
• Maintain a positive online brand image and escalate complaints or sensitive issues appropriately.

Requirements:

• Minimum of an OND degree in Marketing, Mass Communication, Public Relations, Digital Marketing, or a related field.
• Proven experience as a Social Media Manager, Social Media Executive, or Digital Marketer.
• Strong content creation, copywriting, and storytelling skills.
• Proficiency in social media platforms and their management tools.
• Basic graphic design and video editing skills using tools such as Canva, CapCut, or similar applications.
• Good understanding of social media analytics, audience growth, and digital marketing strategies.
• Excellent written and verbal communication skills.
• Creativity, attention to detail, and a strong sense of visual presentation.
• Ability to manage multiple platforms, meet deadlines, and work independently.
• Good organisational skills, professionalism, and a positive attitude.
• A portfolio of previous social media work or successful campaigns is an added advantage.