Digital Marketer

Responsibilities:

• Curate marketing and sales strategies
• Work with the CEO to execute marketing strategies
• Plan, create and post engaging content for Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest, Google My Business, etc., ensuring brand image and message is consistent across all digital channels
• Generate, edit, publish and share engaging content daily
• Engage with followers, respond to comments and DMs, respond to queries promptly, monitor customer reviews and build a community
• Create high-converting captions and sales copy that drives engagement and sales
• Run paid adverts (Facebook, Instagram, TikTok, Google, etc.) to drive traffic and sales and measure ROI on campaigns
• Conduct social media audits and monitor sales and marketing KPIs to track success
• Generate quality leads by preparing a quality lead magnet
• Develop, deploy and manage email marketing campaigns and WhatsApp broadcasts
• Develop and deploy launch campaigns for new products and services
• Upload and update product images, product descriptions, prices, etc on the company website to ensure accuracy and consistency
• Ensure the online store is optimised for user experience and sales
• Monitor website performance, website traffic, sales and campaign performance using analytics tools, report issues and coordinate with the developer for timely fixes.
• Create SEO blog posts
• Stay updated on current trends, audience preference, competitor activities, customer buying behaviour, etc.
• Stay up to date with the latest social media best practices and technologies
• Secure partnerships and collaborative deals with influencers, communities, industry professionals and complementary brands
• Establish, develop and maintain positive business and customer relationships
• Prepare periodic reports and suggest improvements for better results.

Requirements:

• Minimum of an OND in Marketing or related discipline
• Proven work experience in a Digital Marketing role (minimum of 2 years).
• Must stay at Ikorodu or within the environs.
• Expertise in Facebook/Instagram/Google/TikTok Ads, creating content and managing communities
• Excellent copywriting skills
• Intellectual curiosity and an interest in learning new skills
• Ability to deliver creative content (Text, image, video)
• Expert knowledge of SEO and keyword research
• Social media and tech savvy, and up to date on current trends
• Knowledge of digital marketing strategies, online marketing channels and an ability to deliver on metrics-driven results
• Familiar with web design
• Excellent English writing and communication skills
• Problem-solving skills
• Analytical, multitasking and time management skills
• Excellent graphic design and video editing skills.
• Lagos would be the primary job location. Might be required to travel, work overtime and on weekends.
• Sociable and friendly
• Confident and pleasant
• Assertive and creative
• Keen eye for detail.