Marketing and communications Lead

Responsibilities:

• Ensure consistency of brand identity across all customer touchpoints.
• Strengthen the brand's positioning within the luxury fashion market.
• Protect and evolve the brand's narrative, visual identity, and market perception.
• Develop annual and quarterly marketing plans aligned with business objectives.
• Lead customer acquisition, retention, and brand awareness initiatives.
• Oversee digital marketing, content marketing, email marketing, and campaign
• Develop and oversee all brand communications.
• Manage press relationships and media outreach.
• Secure editorial features, interviews, and strategic media opportunities.
• Identify and pursue strategic international growth opportunities
• Build relationships with luxury retailers, stockists, buyers, and showrooms.
• Develop partnerships with fashion platforms, organizations, and industry stakeholders 
• Build and manage relationships with stockists and wholesale partners.
• Develop strategies to increase wholesale revenue.
• Develop relationships with stylists, editors, celebrities, influencers, and industry leaders.
• Identify high-impact brand visibility
• Lead launch strategies for collections and campaigns.
• Collaborate with creative teams on storytelling, content direction, and customer engagement.
• Source and negotiate partnerships with luxury brands, hotels, lifestyle companies, cultural institutions, and aligned organizations.
• Establish measurable KPIs across marketing, communications, and partnerships.

Requirements:

• Minimum 5 years of experience in luxury marketing, communications, PR, business development, or partnerships.
  
• Experience working with fashion, luxury, lifestyle, or premium consumer brands.
• Strong understanding of international luxury markets.
• Proven experience securing partnerships, media coverage, or commercial opportunities.
• Excellent communication, negotiation, and relationship-building skills.
• Strong commercial and strategic thinking abilities.
• Experience managing marketing budgets and campaigns.
• Ability to work independently and drive initiatives from concept to execution.
• Strong understanding of digital marketing and customer acquisition.

Location: Lekki 

Remuneration: NGN 350,000-600,000 

Work Mode: Hybrid