Responsibilities:

Develop and manage seasonal budgets, control pricing strategies, and drive profitability across retail and wholesale operations.
Conduct market research to identify trends and competitors, ensuring the brand identity remains distinct and appealing to the target audience.
Oversee the product development cycle from initial design concepts through to manufacturing and delivery to the sales floor.
Identify retail or e-commerce opportunities, negotiate vendor contracts, and manage relationships with wholesale buyers and distributors.
Collaborate with PR and creative teams to launch new collections, oversee advertising campaigns, and execute go-to-market.
Planning and executing multi-channel marketing campaigns (digital, print, broadcast, events).
Ensuring all touchpoints—from logos and packaging to social media posts and retail displays—align with established brand guidelines.
Measuring key performance indicators (KPIs) like return on investment (ROI), brand awareness, and sales data to prepare performance reports.
Collaborating with product or commercial teams to provide input on design, packaging, and launch strategies aimed at meeting sales targets

Requirements:

Possession of a B.Sc./HND qualification
Possession of relevant work experience in the retail fashion industry
In-depth understanding of Social Media platforms and their utilization to increase sales
Good charisma and influencing prowess
Customer service focused
Self-Motivated and result-driven
Proficiency in the use of Microsoft Office applications
Strong business acumen
Ability to use own initiative with an ‘out of the box’ thinking
Excellent communication skills, both verbal & written
Good interpersonal and time management skills
Decision-making and problem-solving skills.