3 weeks ago
Havana Group of Companies

Digital Marketing Specialist

Havana Group of Companies

Marketing & Communications

Easy Apply

Job Summary

Are you a results-driven email marketing professional with a passion for crafting campaigns that convert? As an Expert Email Marketer, you’ll play a key role in driving lead generation, nurturing client relationships, and scaling marketing performance through cold email outreach, bulk campaigns, and targeted automation sequences.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

Responsibilities:

  • Planning, creating, and executing cold email outreach and bulk email marketing campaigns for different audiences and goals
  • Writing compelling copy that drives clicks, engagement, and conversions
  • Managing and optimising email automation flows and sequences
  • Segmenting audiences for targeted communication and improved results
  • Tracking and analysing campaign performance metrics (open rates, CTRs, conversions, etc.)
  • Conducting A/B tests and using insights to improve campaign effectiveness
  • Collaborating with sales and content teams to ensure consistent messaging across channels
  • Ensuring compliance with email regulations and deliverability best practices


Requirements:

  • Proven experience in email marketing and cold outreach (preferably in B2B or digital marketing environments)
  • Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.)
  • Excellent copywriting and storytelling skills
  • Data-driven mindset with the ability to interpret and act on metrics
  • Self-motivated, detail-oriented, and able to work independently in a remote setting


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