Digital Marketing Specialist
Havana Group of Companies
Marketing & Communications
Job Summary
Are you a results-driven email marketing professional with a passion for crafting campaigns that convert? As an Expert Email Marketer, you’ll play a key role in driving lead generation, nurturing client relationships, and scaling marketing performance through cold email outreach, bulk campaigns, and targeted automation sequences.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Planning, creating, and executing cold email outreach and bulk email marketing campaigns for different audiences and goals
- Writing compelling copy that drives clicks, engagement, and conversions
- Managing and optimising email automation flows and sequences
- Segmenting audiences for targeted communication and improved results
- Tracking and analysing campaign performance metrics (open rates, CTRs, conversions, etc.)
- Conducting A/B tests and using insights to improve campaign effectiveness
- Collaborating with sales and content teams to ensure consistent messaging across channels
- Ensuring compliance with email regulations and deliverability best practices
Requirements:
- Proven experience in email marketing and cold outreach (preferably in B2B or digital marketing environments)
- Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.)
- Excellent copywriting and storytelling skills
- Data-driven mindset with the ability to interpret and act on metrics
- Self-motivated, detail-oriented, and able to work independently in a remote setting
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