Email & Website Coordinator

Company Description

Milky Plant is a UK-based DTC health appliance brand on a mission to give people a better way to live, milk and hydrate. Our two hero products — The Watery (countertop reverse osmosis water filter) and Milky Plant Plus (plant milk maker) — have made us a top-ranked seller on TikTok Shop UK, with rapid expansion into Germany, France, Spain, Italy and the US. We move fast, ship often, and treat our customers like the smartest people in the room.

Role Description

This is a full-time remote role as an Email & Website Coordinator, based in Nigeria, working UK business hours. The Coordinator will own the day-to-day execution of our email marketing and website updates across UK, EU and US markets. Responsibilities include building and shipping email campaigns in Klaviyo, maintaining and improving lifecycle flows, updating Shopify stores for campaign moments (banners, homepage modules, PDP messaging, simple landing pages), running the campaign calendar around key retail events such as Black Friday and Valentine’s, and reporting weekly on what shipped and what performed. This is an execution role, not a strategy role — direction comes from the CEO; you make it happen reliably and on time.

Qualifications

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Must have hands-on experience with Klaviyo — building flows, segments, A/B tests, and managing deliverability

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Must have hands-on experience with Shopify admin — editing theme sections, swapping homepage modules, building landing pages from existing blocks, updating PDP copy

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Comfortable using AI tools (ChatGPT, Claude, etc.) as part of your daily workflow for drafting, ideation, QA and research

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Proven project management ability, running a campaign calendar across multiple markets without dropping balls

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Analytical mindset with experience evaluating email and on-site performance metrics

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Reliability and attention to detail — the single most important qualities for this role

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Basic understanding of graphic design or familiarity with design tools is a plus

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2+ years working in email marketing for a DTC or e-commerce brand

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