Email Marketer
Job summary
We seek to hire a suitable candidate for this role.
Job descriptions & requirements
Responsibilities:
Email Marketing (Klaviyo or similar platform):
- Plan and execute weekly email campaigns (sales, education, storytelling, launches)
- Build and optimize automated flows, including welcome series, Abandoned cart, Browse abandonment, Post-purchase nurture, and Win-back campaigns.
- Segment email lists based on:Purchase behaviour, Engagement levels and Customer interests
- Write compelling, on-brand email copy that drives clicks and conversions
- Select or brief visuals for emails (product images, lifestyle shots, GIFs)
- A/B test subject lines, content formats, and CTAs
- Monitor performance: open rates, click rates, revenue per email, flow performance
- Maintain email list hygiene and suppress unengaged subscribers when needed
- Upload and format SEO-optimised blog posts on the website (WordPress/Shopify)
- Turn brand topics into search-friendly blog articles
- Optimise blogs with keywords, Meta descriptions and Internal links to products and collections
- Repurpose blogs into email content, Social captions, and Pinterest descriptions
- Update older blogs to improve SEO and keep content fresh
- Ensure all blog posts match brand tone, formatting, and visual style
- Turn blogs into email newsletters
- Pull educational blog content into sales emails
- Identify high-performing emails and repurpose into blog topics (and vice versa)
- Submit a weekly performance report covering emails sent, revenue from email, top-performing subject lines, blog traffic and top blog posts
- Suggest improvements based on data (topics that convert, email types that sell best)
- Help plan monthly email calendars around product launches and promotions. seasonal moments, educational themes.
- Suggest blog topics based on customer questions, SEO opportunities and product focus areas
- Growth in email revenue
- Increase in email list engagement
- Consistent blog publishing (weekly or biweekly target)
- Increase in organic traffic to blog pages
- Conversions generated from blog-to-product clicks
Requirements:
- A minimum of 1 year of experience in a related field.
- A minimum of an HND in a related field.
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