Digital & Social Media Growth Officer

Responsibilities:

• Develop and implement digital and social media growth strategies to increase brand visibility, audience engagement, and lead generation
• Manage and grow the organization's presence across platforms and relevant channels
• Create, schedule, and publish engaging content that aligns with brand objectives and target audience interests
• Monitor social media trends, audience behavior, and platform updates to identify growth opportunities
• Plan and execute digital marketing campaigns, promotions, contests, and audience engagement initiatives
• Build and nurture online communities by responding to comments, messages, and customer inquiries promptly
• Collaborate with content creators, designers, videographers, and marketing teams to produce high-performing content
• Track and analyze key performance metrics such as reach, engagement, follower growth, website traffic, leads, and conversions
• Optimize content strategies based on performance data and audience insights
• Support influencer partnerships, collaborations, and brand ambassador programs where applicable
• Assist in managing paid social media advertising campaigns and audience targeting strategies
• Prepare periodic reports on social media performance and growth initiatives

Requirements:

• Bachelor's Degree or HND in Marketing or a related field
• Proven experience in social media management, digital marketing, community management, or growth marketing
• Strong understanding of social media platforms, digital marketing trends, and audience engagement strategies
• Excellent content creation, copywriting, and storytelling skills
• Experience using social media management and scheduling tools
• Proficiency in analytics tools such as Google Analytics, Meta Business Suite, and platform-specific insights tools
• Strong communication, creativity, and problem-solving skills
• Ability to work independently and manage multiple campaigns simultaneously