Digital & Performance Marketing Executive
Job descriptions & requirements
Company Description
At Gatimo Limited, we are building premium brands that deliver exceptional value and experience. Our flagship brand, Ruff ‘n’ Tumble, has over 25 years of leadership in Nigeria’s children’s fashion retail space, with 11 stores nationwide.
We are looking for a Digital & Performance Marketing Executive to drive full-funnel marketing performance — from awareness to conversion — across our digital channels and retail ecosystem.
About the Role
This role sits at the intersection of brand and commerce, working closely with the E-commerce team to:
- Drive qualified traffic to our website
- Improve conversion rates
- Increase in-store foot traffic
- Deliver strong ROI on marketing spend
Key Responsibilities
Paid Media & Campaign Management
- Plan and execute campaigns across Meta, TikTok, and Google Ads
- Optimise budgets for ROAS, CPA, and profitability
- Test creatives, audiences, and messaging for performance improvement
SEO & Content Discoverability
- Drive organic traffic growth through SEO strategy
- Optimise website content, product pages, and landing pages
- Monitor performance and implement improvements
Email Marketing & CRM
- Build segmented campaigns to drive retention and repeat purchases
- Develop automated customer journeys (welcome, post-purchase, re-engagement)
- Grow and maintain a high-quality customer database
E-commerce Collaboration
- Align marketing efforts with e-commerce goals and campaigns
- Support landing page optimisation and conversion strategies
- Share insights to improve customer journey and performance
Analytics & Reporting
- Track and report performance across all channels
- Translate data into actionable business insights
What We’re Looking For
- 3–5 years experience in digital/performance marketing (retail, fashion, or consumer brands preferred)
- Strong hands-on experience with Meta Ads & Google Ads
- Solid understanding of SEO and website optimisation
- Experience with email marketing platforms (e.g. Mailchimp, Brevo)
- Strong analytical and data interpretation skills
- Proven track record of delivering measurable results
To apply send resume to recruitment@ruffntumblekids.com
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