Digital Media and Branding Executive

Responsibilities:

Digital Content Creation:

• Design high-quality: Social media posts, Banners, and flyers, Promotional creatives
• Create and edit: Videos, Reels, Short-form content
• Capture product photos and videos from: Warehouse, Installations, Exhibitions, Client sites
• Maintain a clean, premium, and professional visual standard.

Social Media Execution & Daily Presence:

• Execute approved content calendars accurately and on time.
• Schedule and publish content across assigned platforms
• Manage daily: Stories, Highlights, Comments, Direct messages
• Respond professionally and route sales-related enquiries to Client Service immediately.

Brand Consistency & Asset Management:

• Strictly follow approved: Brand colors, Fonts, Visual guidelines
• Ensure no content is published without alignment to brand standards.
• Maintain organized digital asset libraries and archives.

Campaign & Marketing Support:

• Produce creative assets for active campaigns
• Make content revisions based on performance feedback.
• Support offline branding needs: Banners, Brochures, Roll-ups, Exhibition materials

 Learning & Continuous Improvement:

• Improve skills in: Design, Video editing, Content storytelling
• Adapt content based on engagement data and audience response

Requirements:

• Minimum of 3 years of experience
• Minimum of an HND

Key Performance Indicators  (KPIs):

• Content Execution Discipline
• Content publishing consistency (as per approved calendar)
• Timeliness of content delivery
• Zero missed posting deadlines

 Engagement & Visibility:

• Engagement rate (likes, comments, shares, saves)
• Reach and impressions growth
• Quality of audience interaction 
• Content Quality & Brand Alignment
• Visual quality and professionalism
• Zero off-brand or unapproved content
• Management approval compliance

Responsiveness & Routing:

• Timely response to online messages and comments
• 100% routing of sales enquiries to Client Service
• No lost or unattended online enquiries