Digital Marketing Executive

Responsibilities:

• Planning and executing marketing campaigns across digital channels, including social media, email, and paid advertising.
• Create engaging and relevant content (copy, images, videos) for social media platforms such as Instagram, TikTok, X (Twitter), and YouTube Shorts.
• Assist in managing social media calendars, scheduling posts, and ensuring timely community engagement.
• Help monitor campaign performance, compile data reports, and provide insights to optimize strategies.
• Conduct research on industry trends, competitor activities, and digital marketing best practices to inform strategy.
• Support paid advertising activities, including Meta Ads, Google Ads, and remarketing campaigns.
• Contribute to email marketing initiatives, including drafting newsletters and audience segmentation.
• Collaborate with the design and content teams to maintaina consistent brand identity across all digital assets.
• Research industry trends, competitor activities, and emerging tools to support innovation.
• Assist in preparing presentations, marketing materials, and performance summaries for internal and external use.
• Other responsibilities as assigned by management.

Requirements:

• Bachelor’s degree in mass communication, marketing, or a related field.
• 3 years minimum experience in communications, marketing, or related fields.
• Experience in the creative/ lifestyle space.

Core Skills:

• Eagerness to learn and adapt in a fast-paced environment.
• Strong communication, writing, and storytelling skills.
• High attention to detail, ensuring all tasks are completed on time and with precision.
• Ability to think out of the box.
• Team player with the ability to collaborate across departments.
• Ability to work independently and prioritise tasks.
• Proficiency in digital tools such as Google Analytics, Meta Business Suite, and email marketing software (Mailchimp, Klaviyo, etc.).
• Familiarity with SEO and content optimisation principles.
• Working knowledge of Canva or Adobe Creative Suite is an advantage.
• Awareness of online streaming and audience engagement trends.

Remuneration: NGN 400,000

Location: Lekki, Lagos

Work Mode: Hybrid, 1 day (onsite), 4 days (remote)

Work Hours: Monday-Friday