Digital Marketing Strategist
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New
Job summary
The Digital Marketing Strategist is responsible for developing, implementing, and optimizing data-driven digital marketing strategies that help clients achieve their business objectives. The role involves planning and managing multi-channel marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Manage clients' digital marketing budgets and ensure cost-effective campaign execution.
- Stay updated on digital marketing trends, platform updates, and emerging technologies.
- Conduct A/B testing to improve campaign performance and conversion rates.
- Ensure all digital marketing activities align with clients' branding and business objectives.
- Build and maintain strong relationships with clients through regular communication and strategy reviews.
- Identify new digital marketing opportunities to enhance client growth.
- Track key performance indicators (KPIs) and recommend improvements based on campaign insights.
- Ensure compliance with digital advertising policies, data privacy regulations, and industry best practices.
- Support business development by contributing digital marketing insights during client pitches and proposals.
- Coordinate with internal teams to ensure timely delivery of marketing campaigns.
- Monitor online reputation and implement strategies to improve brand visibility and customer engagement.
- Prepare monthly and quarterly marketing performance reports for clients and management.
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Mentor and guide junior digital marketing team members when required.
- Develop and implement digital marketing strategies tailored to clients' business goals.
- Plan, execute, and optimize digital marketing campaigns across multiple channels, including social media, search engines, email, and display advertising.
- Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, etc.) to maximize ROI.
- Conduct market research, competitor analysis, and audience segmentation to inform marketing strategies.
- Develop content marketing strategies and collaborate with creative teams to produce engaging content.
- Oversee social media marketing initiatives, including campaign planning, scheduling, and performance tracking.
- Optimize websites for search engines (SEO) and manage search engine marketing (SEM) activities.
- Monitor campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and Looker Studio.
- Analyze campaign data and prepare detailed performance reports with actionable recommendations.
- Develop and manage email marketing campaigns to improve customer engagement and conversions.
- Create and manage marketing funnels to generate and nurture leads.
- Collaborate with graphic designers, content creators, and video editors to ensure consistent brand messaging.
Requirements:
- Minimum of a BSC
- 4 years of previous experience in a similar role
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