Digital Marketing Strategist
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Job summary
We are a premier Digital Interactive Screen Sales Company providing high-ticket interactive hardware solutions (smart whiteboards, commercial touch displays, and digital signage). We are seeking a results-driven B2B Digital Marketing Strategist to scale our online lead acquisition funnels.
Min Qualification:
Vocational
Experience Level:
Entry level
Experience Length:
1 year
Language Requirement:
English
Working Hours:
Contract - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities
- B2B Lead Generation: Design and manage paid search and social funnels (Google Ads and LinkedIn Campaign Manager) optimized exclusively for generating corporate and educational procurement leads.
- Account-Based Marketing (ABM): Build and deploy precise hyper-targeted campaigns aimed at key institutional decision-makers (IT Directors, School Principals, Procurement Officers, Facility Managers).
- Video & Visual Content Strategy: Oversee the production of online visual proof assets, including interactive product walkthroughs, hardware setup guides, and virtual showroom tours.
- High-Intent B2B SEO: Conduct aggressive SEO strategies focused on long-tail commercial hardware keywords to secure inbound visibility against top competitors.
- Sales Enablement & Nurturing: Create downloadable assets (tech specification sheets, catalog PDFs, digital brochures) and design automated email workflows to nurture cold leads until they book a live sales demo.
- Analytics Tracking: Monitor, analyze, and report on campaign conversion rates, cost-per-lead (CPL), and channel ROI using HubSpot/Salesforce CRM and Google Analytics.
Requirements:
- A minimum of 1 year of experience
- A minimum of a Vocational Certificate or equivalent qualification in a relevant field.
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