Digital Marketing Specialist
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Job summary
The Digital Marketing Specialist will develop, execute, and optimize integrated digital marketing campaigns designed to increase brand awareness, generate qualified leads, acquire customers, and drive measurable revenue growth. The successful candidate should possess strong hands-on expertise across search, social media, content, email, & analytics
Min Qualification:
HND
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Part Time - 8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute integrated digital marketing strategies.
- Plan and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Conduct keyword research and support SEO strategies.
- Develop and optimize landing pages and conversion funnels.
- Manage email marketing campaigns and automated customer journeys.
- Develop digital content strategies in collaboration with creative teams.
- Monitor website traffic, conversion rates, and digital performance.
- Analyze campaign data and optimize campaigns based on ROI and conversion performance.
- Conduct A/B testing of advertisements, landing pages, and marketing content.
- Develop lead-generation campaigns.
- Manage remarketing and retargeting campaigns.
- Conduct competitor and market research.
- Track customer acquisition costs, conversion rates, and campaign ROI.
- Prepare digital marketing reports and recommendations for management.
- Maintain digital marketing budgets and monitor advertising expenditure.
- Stay updated on changes to search engine algorithms, advertising platforms and digital marketing trends.
Requirements:
- Minimum of an HND in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
- Minimum of 2 years' experience in digital marketing.
- Demonstrable experience managing paid digital campaigns.
- Strong knowledge of Google Ads and Meta Ads.
- Working knowledge of SEO and SEM.
- Experience with Google Analytics/GA4 and Google Search Console.
- Knowledge of email marketing platforms and CRM systems.
- Strong understanding of conversion optimization and digital funnels.
- Excellent analytical and reporting skills.
- Strong written communication and content-development abilities.
Professional Certificate (Advantage):
- Google Ads certifications
- Google Analytics certification
- Meta certification
- HubSpot certifications
- CIM qualification
- SEMrush/SEO certifications
Core Competence:
- Performance Marketing
- SEO/SEM
- Paid Advertising
- Lead Generation
- Conversion Rate Optimization
- Email Marketing
- Analytics
- Marketing Automation
- Customer Acquisition
- Campaign Optimization
- Digital Strategy
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