Digital Marketing Specialist

Company: African Naturalistas

Location: Nigeria.

Work Mode: Full Time, Remote

Reports to: Sales Manager

Leads: Content Creators and Social Media Manager

[PLEASE READ FULLY BEFORE APPLYING]

REMUNERATION

N200,000 - N250,000

African Naturalistas is a fast-growing hair care brand focused on delivering effective solutions for hair growth, maintenance, and scalp health.

We are looking for a Full time, Remote Digital Marketer to take ownership of executing our revenue-generating digital marketing activities across paid ads, email marketing, and conversion funnels.

This role is focused on driving measurable sales results. You will be responsible for building, executing, and optimizing marketing systems that convert leads into paying customers and increase customer lifetime value.

What You Will Own• Paid Advertising & Campaign Execution

• Plan, launch, and manage paid campaigns across Meta, TikTok, and other platforms.
• Continuously test creatives, audiences, and offers to improve performance.
• Optimize campaigns based on key metrics (CPA, ROAS, CTR).
• Scale profitable campaigns and reduce wasted ad spend.

Website Management (WooCommerce – WordPress)

• Manage and update the WooCommerce website (products, pricing, pages, promotions).
• Ensure all product pages are optimized for conversion (copy, images, layout, offers).
• Set up and manage landing pages within WordPress.
• Monitor website performance (speed, usability, mobile responsiveness).
• Identify and fix issues affecting checkout and user experience.
• Work with plugins and tools to improve functionality and performance.

Sales Funnels & Conversion Optimization

• Build and optimize landing pages, sales pages, and checkout flows.
• Identify drop-off points and improve conversion rates.
• Ensure seamless customer journey from ad → website → purchase.
• Continuously test and improve funnel performance.

Email Marketing & Customer Retention

• Create and manage email campaigns and automated flows.
• Write and optimize email sequences for lead nurturing and sales.
• Segment audiences for targeted communication.
• Improve repeat purchases and customer lifetime value.

Copywriting (Conversion-Focused)

• Write high-performing ad copies, product descriptions, and sales pages.
• Optimize website copy to improve conversions.
• Continuously test messaging based on performance.

Creative & Design Execution

• Create or coordinate simple creatives for ads, emails, and website.
• Use tools like Canva (or similar).
• Ensure all creatives are clear, compelling, and conversion-focused.

Data, Reporting & Optimization

• Track and analyze performance across ads, email, and website.
• Monitor key metrics (conversion rate, AOV, ROAS, CPA).
• Provide weekly insights and recommendations.
• Use data to drive continuous improvement.

Candidate Profile

• 2–5+ years experience in digital marketing with strong execution in ads, email marketing, and website optimization.
• Hands-on experience managing WordPress (WooCommerce) websites.
• Strong understanding of conversion rate optimization (CRO).
• Proven ability to run campaigns that generate measurable revenue.
• Experience with product-based or direct-to-consumer businesses is a plus.
• Proficiency with Meta Ads, email platforms, WordPress, and analytics tools.
• Basic design skills (Canva or similar).
• Strong sales copywriting ability.

This Role Is For You If…

• You enjoy owning the full sales journey — from traffic to conversion.
• You are comfortable working inside WordPress and optimizing websites.
• You think in terms of revenue, not just marketing activity.
• You enjoy testing, improving, and scaling performance.
• You take initiative and solve problems independently.

This Role Is Not For You If…

• You are primarily a social media manager or content creator.
• You have no experience working with WordPress or WooCommerce.
• You focus more on aesthetics than performance.
• You are not comfortable working with data and metrics.
• You need constant supervision.

WORK MODE

• Remote Work Mode
• All remote tasks will be monitored and documented via our our remote platform on Asana

What We Offer

• Competitive salary with pension and health insurance.
• Opportunities for career growth and professional development.
• A collaborative and innovative work environment.
• The chance to be part of a fast-growing company making an impact in the beauty industry

REMUNERATION

N200,000 - N250,000

To Apply

Send your CV (In PDF Format only) to jobs@africanaturalistas.com, with the subject "Digital Marketing Specialist"

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